Director of Campaigns & Activations

American Express Global Business Travel

1d•$110,600 - $205,400•Onsite

About The Position

Amex GBT is seeking a Director of Campaigns & Activations to lead ambitious marketing initiatives and drive measurable commercial impact across global sectors. This leadership opportunity involves serving as the connective tissue between brand strategy and flawless execution. The role requires leading a talented, multi-disciplinary team to design, build, and deliver integrated 360° campaigns, while also establishing operating systems, processes, and ways of working for scaled excellence. The ideal candidate is motivated by turning strategic ambition into outstanding activations, mobilizing cross-functional teams, and building long-term agency partnerships.

Requirements

Significant experience in integrated campaign management or marketing operations, ideally within a global, matrixed organization with multiple product and audience priorities.
Deep expertise in 360° campaign development, from brand strategy through channel activation across paid, owned, earned, content, events, and digital.
Proven track record designing operating systems and frameworks that improve both efficiency and quality of output.
Demonstrated success building and leading agency relationships, including experience in multi-agency environments and consistently delivering high-quality creative output.
Strong program management capabilities, experienced running multiple high-priority campaigns simultaneously with clarity, discipline, and sound judgment.
Inclusive, energizing leadership style, someone who brings out the best in people, builds strong team culture, and leads by example.
Comfortable influencing and aligning stakeholders in matrixed environments without always having direct authority.
Data-informed decision-maker who uses performance insights to sharpen strategy and demonstrate value.
Clear, concise communicator who translates complexity into actionable direction across briefs, stakeholder updates, and team meetings.
Operationally excellent, meticulous, systematic in building processes, and committed to maintaining high standards while keeping the bigger picture in focus.

Responsibilities

Architect and own the end-to-end campaign operating model, designing the framework for campaign execution from brief to in-market with clear ownership, defined milestones, and coordinated channel activation.
Build repeatable program management frameworks to enable the team to run multiple campaigns in parallel without sacrificing quality or speed.
Lead integrated 360° campaign development across brand, product, customer, performance, and commercial channels, ensuring alignment and momentum.
Set the standard for campaign excellence by defining how campaigns are planned, briefed, implemented, measured, and iterated across the organization.
Lead, inspire, and develop the team, building a culture of accountability, creative ambition, and continuous learning through coaching and development planning.
Mobilize cross-functional partners across brand, product, customer, digital, and commercial teams, creating clarity of ownership and shared momentum.
Serve as the senior relationship lead for agency partners, managing briefs, performance, and long-term partnerships.
Own campaign reporting and performance measurement, building a data-informed culture and sharing clear insights with senior stakeholders.
Champion creative excellence, advocating for bold, effective work while balancing commercial, brand, and compliance requirements.
Bring operational rigor to budget management, timing, and resourcing, ensuring campaigns deliver maximum return and resources are accountable.