Director of Business Optimization

Cogir Management, USA•Washington, OR

2d•Hybrid

About The Position

Cogir Senior Living, based in Scottsdale, Arizona, oversees a network of senior living communities across 13 states. As a leader in senior housing, Cogir is dedicated to growth while maintaining its commitment to exceptional resident care and a supportive, growth-focused environment for its team members. The company culture is rooted in the core values of human focus, creativity, and excellence, driving continuous improvement and achievement. The Director of Business Optimization (DBOS) manages sales and marketing initiatives for a group of senior living communities in an assigned geographic region. This role involves developing strategic success plans aligned with company goals to promote revenue growth and enhance customer experience within the region. Key areas of focus include business and market development, customer expectation management, market research, strategic direction for promotion and advertising, revenue growth, supporting the move-in process, and ongoing customer experience improvement. The DBOS will coach and develop the communities' sales directors, providing training, coaching, and mentorship, and may also cover open sales positions as needed. Specific responsibilities include strategic and long-range planning, identifying advertising opportunities and collateral needs, coordinating lead-generating events, managing referral relationships, conducting competitive market analysis, and performing other tasks to meet marketing and solutions objectives and achieve portfolio occupancy and revenue goals.

Requirements

At least five (5) years of progressive sales experience, preferably within the senior living or hospitality industries, with a successful sales leadership track record.
Multi-site/regional experience is a plus.
In-depth knowledge of sales strategies and methods.
Experience with Yardi or similar CRM software is preferred.
Strong analytical skills with keen attention to detail and proven problem-solving skills.
Excellent leadership, communication, and interpersonal skills.
Highly organized, with an exceptional work ethic, self-motivation, and ability to motivate others.
Visionary leader with high integrity.
Must reside in market (WA or OR).
Capacity to travel within the assigned region.
The travel expectation to communities in the assigned portfolio is at least 65% (at least 3 days/week), but may be required in market up to 100%.

Nice To Haves

A bachelor's degree in marketing, communications, business, hospitality, or a related field is preferred.

Responsibilities

Mentor the community sales and marketing activities and development.
Manage and/or directly provide support all aspects of solutions, sales, and marketing efforts for all assigned communities to grow revenue and maintain established occupancy goals.
Develop strategic and long-range business and market plans for each supported community with input and support from the Executive Director, corporate marketing, VP of Sales and operations teams.
Management of area market research, strategic direction for promotion and advertising to support revenue growth plans, and ongoing customer experience improvement.
Support referral relationships and other tasks necessary to meet overall marketing and solutions objectives to meet or exceed portfolio occupancy and revenue goals.
Other Duties as assigned by direct supervisor.