Director of Business Development

CareOne Senior Care•Farmington Hills, MI

16d•Hybrid

About The Position

CareOne Senior Care is seeking an experienced, well-connected Director of Business Development, Sales & Marketing to lead census growth across our Greater Southeast Michigan service area. This role is for a proven home care, home health, or hospice sales professional who already carries an active referral network of Social Workers, Discharge Planners, Case Managers, Elder Law Attorneys, and Senior Living communities into the position. This is not an entry-level or build-from-scratch territory role. We are looking for a leader who can walk in with existing relationships and referral flow, and who is ready to shape and drive CareOne's overall business development strategy — not just execute a call plan. CareOne is a leading non-medical private duty home care agency serving all five counties of Greater Southeast Michigan, with offices in Farmington Hills. Our service portfolio goes well beyond standard home care — including specialty programs and a proprietary benefit navigation division found nowhere else in this market. CareOne is known for high-touch client care, strong clinical partnerships, and a rapidly growing footprint across the region.

Requirements

Minimum 1 year of proven sales and business development success in home care, home health, hospice, or a closely related healthcare field.
An established, active network of referral sources in the Southeast Michigan market that can be activated immediately.
A demonstrated track record of meeting or exceeding census and revenue growth goals.
Strong territory management, strategic planning, and business plan execution skills.
Excellent relationship-building instincts with the polish to represent CareOne at the executive and referral-source level.
Outstanding oral and written communication skills, with quick, detail-oriented follow-up.
Computer proficiency in MS Word, PowerPoint, and Excel, along with the ability to learn CareOne's scheduling and CRM systems.
A self-motivated, driven leader who thrives with autonomy and accountability.

Responsibilities

Own and grow CareOne's referral base across Social Workers, Case Managers, Discharge Planners, Hospitals, Rehabs, Admissions Coordinators, Senior Living, Assisted Living, Memory Care, Elder Law Attorneys, and Home Health & Hospice partners.
Bring an active book of business and referral relationships into the role and convert them into new client starts from day one.
Design and lead CareOne's overall business development and marketing strategy, including field sales, direct mail, email campaigns, newsletters, community outreach, and social media.
Set territory plans, sales targets, and KPIs; track referral source conversion (SIF-to-assessment and assessment-to-start) and report results to executive leadership.
Represent CareOne at trade shows, conferences, networking events, and community education programs.
Serve as the face of CareOne Senior Care, building the company's reputation and visibility across the market.
Mentor and provide direction to any future business development team members as the department grows.
Be available as needed on evenings and weekends to support referral sources and grow the business.