Director of Business Development

CertainPath™•Dallas, TX

5h•Remote

About The Position

CertainPath is helping transform the future of the home services industry. We partner with independent HVAC, plumbing, electrical, and roofing business owners to help them grow stronger, more profitable companies through proven systems, coaching, training, technology, and a powerful member community. Our Directors of Business Development are experienced sales professionals who own revenue growth through new member acquisition. As a Director of Business Development, you’ll own the full sales cycle—from identifying opportunities and building relationships to delivering compelling virtual presentations and closing new memberships. This is a high-impact, quota-carrying role designed for someone who thrives in a consultative sales environment. You’ll partner with small and mid-sized business owners, uncover their challenges, understand their growth goals, and demonstrate how CertainPath’s resources, systems, and community can help them build more successful businesses. You’ll be supported by marketing-generated opportunities, while also owning outbound prospecting efforts to build and maintain your personal pipeline.

Requirements

5+ years of successful B2B sales experience
Proven track record meeting or exceeding sales goals in a quota-carrying role
Experience managing a full sales cycle from prospecting to close
Experience selling SaaS, memberships, consulting, business services, or other value-based solutions
Experience selling to small business owners or entrepreneurs
Strong ability to build pipeline through outbound activity and relationship development
Experience delivering virtual sales presentations, demos, or consultations
Strong communication, questioning, and storytelling skills
Ability to sell value, ROI, and business outcomes—not just features
CRM experience (Salesforce preferred)
Training in consultative sales methodologies (Sandler, Challenger, SPIN, etc.)

Nice To Haves

A self-starter who takes ownership of results
Competitive and motivated by performance-based goals
Comfortable speaking with business owners and executives
Curious, consultative, and skilled at uncovering needs
Disciplined with follow-up, pipeline management, and sales activity
Energized by helping entrepreneurs grow their businesses

Responsibilities

Manage the entire sales process from prospecting through signed agreement
Generate new business through outbound prospecting, targeted outreach, and follow-up on qualified leads
Conduct discovery conversations to understand business challenges, goals, and opportunities
Deliver engaging virtual presentations that connect CertainPath’s value proposition to each prospect’s needs
Present ROI-driven recommendations and guide prospects through the decision-making process
Maintain consistent follow-up and drive opportunities to close
Build relationships with independent business owners across HVAC, plumbing, electrical, and roofing industries
Consistently achieve monthly sales targets by adding new members to the CertainPath community
Maintain a strong pipeline of qualified opportunities
Leverage Salesforce and sales tools to manage activity, forecasting, and performance
Take a consultative approach to selling by asking strong questions, listening actively, and identifying opportunities for impact
Develop expertise in the challenges facing home services contractors
Clearly communicate how CertainPath helps businesses improve operations, profitability, leadership, and growth
Build credibility with entrepreneurs and business owners making significant investments in their companies
Partner with Business Development Representatives, Marketing, and Member Success teams to create a seamless experience
Share insights on market trends, prospect feedback, and opportunities to improve the sales process
Participate in ongoing coaching, training, and sales development