Director of Business Development (DBD) or Clinical Liaison/Marketer

RHG HEALTHCARE SERVICES LLC•Village of Weston, WI

30d•Hybrid

About The Position

The Director of Business Development (DBD), also known as a Clinical Liaison/Marketer, is the face of Careview Transitional Care of Weston's promise in the community. This role serves as the bridge between the facility and referring entities such as hospitals, physicians, and case managers. It is a hybrid clinical and business development position where responsibilities include performing pre-admission assessments, meeting with discharge planners, and marketing to referral sources. The primary goals are to drive census, build and maintain strong referral relationships, and ensure that patients transitioning to the facility are clinically appropriate and well-prepared for admission. This role requires a confident, organized clinician who thrives on autonomy, relationships, and results, and it is not suited for those seeking a predictable day. The territory spans Marshfield to Wausau and surrounding areas.

Requirements

Active Wisconsin license as a Registered Nurse (RN), LPN, Physical Therapist (PT), Occupational Therapist (OT), or Speech-Language Pathologist (SLP).
Strong clinical assessment skills with the ability to evaluate complex patients at the bedside.
Excellent multitasking, prioritization, and time-management skills.
Outstanding interpersonal and communication skills; comfortable presenting to and building rapport with physicians, case managers, patients, and families.
Self-motivated and able to manage a territory independently.
Valid driver's license, reliable transportation, and willingness to travel daily within the Marshfield–Wausau corridor (and beyond as needed).
Proficient with computers, EMRs, and referral platforms.

Nice To Haves

Post-acute experience in inpatient rehabilitation, skilled nursing, long-term acute care, or hospital case management.
Prior experience in a clinical liaison, marketing, business development, or admissions role.
Established relationships with referral sources in central Wisconsin.
Knowledge of Medicare, Medicaid, and managed care criteria for post-acute placement.

Responsibilities

Drive facility census by securing and converting referrals from hospitals, physician groups, and community partners across the Marshfield–Wausau corridor.
Build and maintain trusted relationships with hospital case managers, discharge planners, social workers, physicians, and other referral sources.
Respond promptly to referrals, with same-day turnaround as the standard.
Track referrals, conversions, and territory activity, and report metrics regularly to leadership.
Conduct bedside pre-admission clinical assessments at referring hospitals to confirm clinical appropriateness and skilled need.
Communicate clinical findings, equipment needs, and care requirements to the facility admissions and clinical teams for a seamless transition.
Educate patients and families about facility services, programs, and what to expect during their stay.
Coordinate with the admissions team to verify insurance, authorization, and bed availability.
Plan and execute marketing activity across the territory, including in-services, lunch-and-learns, facility tours, hospital rounding, and community events.
Represent the facility at networking events, professional associations, and healthcare functions.
Identify and pursue new referral opportunities and partnerships.
Collaborate with internal clinical, admissions, and leadership teams to align outreach with facility capabilities and capacity.