Director of Business Development, CPG

Better Buzz Coffee Company•San Diego, CA

17h•$150,000 - $170,000

About The Position

Better Buzz Coffee Roasters seeks a Director of Business Development, CPG to grow its Consumer Package Goods (CPG) business across grocery, club, and e-commerce channels. This leader will be responsible for strategy, sales, marketing, supply chain, and operations, expanding packaged products beyond cafés. The role reports to the Vice President of Marketing and requires a proactive individual experienced in negotiation and cross-functional collaboration. Better Buzz Coffee is a San Diego-based USDA Organic Certified Coffee Roaster with multiple locations and expanding into southern California, Nevada, Arizona, and Florida. The company is dedicated to providing an exceptional coffee experience in an inspiring environment, fostering a fun and upbeat work culture, and is committed to continuous growth and improvement.

Requirements

7+ years in CPG sales, business development, or channel management experience, preferably within food & beverage.
Proven track record securing and growing grocery, club, e-commerce, and distributor partnerships.
Experience owning revenue, profitability, pricing, trade spend and budgets.
Strong negotiation, deal-structuring, and relationship-management skills.
Working knowledge of CPG supply chain, forecasting, inventory planning and retailer operations
Experience managing brokers, distributors and agency partners.
Strong financial, analytical, and business-planning capabilities
Strategic thinker with strong cross-functional leadership and hands-on execution skills.
Proficiency with Excel, PowerPoint, syndicated data, and sales-reporting tools.
The ability to travel to retail partners, distributors and trade shows, valid driver license.

Nice To Haves

Existing relationships with grocery, club, and specialty retail buyers.
Coffee, beverage, or specialty food CPG experience.

Responsibilities

Build and own the CPG/retail channel strategy, annual operating plan, and multi-year growth roadmap
Own channel revenue, profitability, budgets, pricing, trade spend, and deductions
Identify, prospect, and negotiate partnerships with grocery, club, and e-commerce retailers and distributors.
Lead the end-to-end deal process: pitch, terms, contracting, new item setup and launch planning
Build relationships with category buyers and lead account planning, line reviews, resets and ongoing business reviews.
Manage broker and distributor relationships, establish performance expectation and hold partners accountable for results
Partner with internal teams on innovation, packaging, pricing, promotions and supply-chain readiness.
Own demand forecasting and collaborate on production, inventory and replenishment planning to maintain appropriate inventory levels.
Manage promotional programs from planning through execution, ensuring deliverables, timelines, retailer requirements and budgets are met.
Evaluate promotional effectiveness and trade-spend ROI to improve future programming.
Monitor retail execution, including distribution, shelf placement, in-stock levels, pricing, and displays
Track sell-in, sell-through, velocity, distribution, revenue, margin, forecast accuracy and inventory performance; provide regular insights and recommendations to executive leadership.
Manage customer operations, including retailer portals, purchase orders, fulfillment issues, deductions and required documentation.
Represent Better Buzz at industry trade shows, buyer meetings and CPG conferences.
Build scalable processes and lead internal team members and external partners as the business grows.