Director of Business Development and Strategic Growth

KEY ENTERPRISES LLC•Saint Paul, MN

6d•$115,000 - $125,000•Hybrid

About The Position

MSP Communications is a leader in B2B branded content, helping businesses grow through smart, results-driven marketing solutions. We are seeking a dynamic Director of Business Development and Strategic Growth for TechChannel, our owned technology media platform. TechChannel is a trusted resource for IT decision makers who work on IBM Z/mainframe and Power Systems platforms. We deliver in-depth technical content, integration guides and case studies that help these professionals sharpen efficiency, strengthen security and stay ahead of compliance demands. This role drives revenue growth, identifies new markets, builds strategic partnerships, and shapes content monetization, helping shape the future of our business.

Requirements

5–10+ years in publishing, media sales or business development, with a proven track record of driving revenue growth.
Strong business development skills, including pipeline management, forecasting and closing complex, high-value deals.
Excellent communication, presentation and relationship-building strengths, with the ability to earn trust at the decision-maker level.
A strategic mindset paired with the drive to execute and deliver results.
Comfort working with performance data to inform recommendations and demonstrate ROI to clients.
Candidates should be residents of Minnesota.

Nice To Haves

Familiarity with tech or IT media audiences, especially IBM platform communities, is preferred, but not required.
Experience selling across digital, content and event formats.
Direct experience with B2B branded content, sponsored content or custom publishing programs.

Responsibilities

Own and exceed revenue targets across TechChannel's branded content, digital media and webinar offerings.
Grow the existing book of business by expanding current accounts and cultivating new opportunities within the IBM Z/mainframe and Power Systems communities.
Build and manage a healthy sales pipeline, forecasting accurately and closing high-value deals.
Serve as the trusted point of contact for vendors, agencies and solution providers, understanding their goals and matching them to the right programs.
Nurture long-term partnerships built on results, responsiveness and genuine value.
Guide clients through content monetization strategies, from audience extension campaigns to lead generation programs.
Develop and execute a strategic growth plan aligned with TechChannel's business objectives.
Analyze performance metrics, market trends and audience insights to shape smart, data-informed decisions.
Identify emerging opportunities within the tech media landscape and position TechChannel to capture them.
Sell and package co-hosted webinar events, digital sponsorships, branded content and multi-channel campaigns.
Collaborate with clients to align their thought leadership with TechChannel's credibility and engaged audience.
Champion offerings such as premium audience retargeting, hyper-targeted email and LinkedIn programs to drive measurable ROI.
Represent TechChannel at conferences, user group events and within the broader IBM Power and IBM Z communities.
Serve as an ambassador for the brand, reinforcing its authority and community-first reputation.
Recognize and support the contributions of the tech professionals and organizations that make up our audience.
Partner with editorial, marketing, webinar and creative teams to deliver programs that meet client goals while maintaining editorial integrity.
Work closely with the Vice President of Publishing and Media Sales to refine strategy and report on progress.
Share market feedback that informs product development and content planning.