Director of Brand

Tushy•New York, NY

32d•$150,000 - $180,000•Hybrid

About The Position

Join TUSHY on our #1 mission to change the way you go #2 Why TUSHY: We’re cleaning butts and elevating the bathroom experience for all Real Pooping Humans. If you’re looking to join a team of taboo-breaking, passionate innovators and creatives working to revolutionize bathroom habits for a healthier, cleaner and more sustainable future, TUSHY is the place for you! Poo-sition Overview: TUSHY’s Director of Brand Marketing will steer, sharpen, and scale our decade-old brand as we move from ~3 million bidets sold to making bidets—and an entire ecosystem of gut-to-butt-to-bowl wellness products—ubiquitous in America. You will be integral to building the brand that drives the adoption of our great products and drive adoption of a category at <10 % U.S. household penetration barrier with spiky, culture-driving work. You will broaden our bathroom mandate by launching new lines (AI poop-tracking app, gut health products, high-end luxurious bidets, are all products launching this year alone). You will turn education & destigmatization into conversion across media touchpoints, anchored by a clear funnel narrative and KPI set. This position is currently hybrid with expectation to be present at least 3 days a week in our Dumbo, Brooklyn (NY) office.

Requirements

Excellent leadership and team management skills, with the ability to inspire, mentor and develop marketing professionals.
7-10 years leading brand marketing for disruptive, consumer brands
Proven record of scaling a low-penetration category through education and culture-shifting creativity.
Fluent across brand storytelling, digital acquisition & retention, full-funnel analytics, and budget forecasting.
Experience managing agencies and in-house teams; bonus points for experience within the DTC Shopify ecosystem and with Meta, Google, podcasts, influencers, and more.
Proven record of stretching scrappy budgets and rolling up sleeves.
Proven record of shipping innovation pipelines and uniting marketing, creative, and ops around one GTM plan.
Excellent written and verbal communication skills and the ability to collaborate effectively with cross-functional teams
Ability to think strategically and act tactically with high attention to detail
Insatiably curious
Obsessed with media trends and staying ahead of the curve creatively
Process-oriented but flexible to shifting priorities and opportunities
Lit up by doing thought-provoking, consumer-led work, having fun and inspiring others along the way.
Sense of humor and a regular flow of tasteful poop puns!

Responsibilities

Champion a culture of rapid experimentation and wonder to push bun-daries and iterate fast
Own the full-funnel brand strategy—positioning, creative by platform, and brand calendar—to drive category adoption and revenue.
Lead, mentor, and grow a brand marketing team
Collaborate excellently with our creative team to shine a light on our largest opportunities and spark bold culture-defining creativity.
Architect disruptive campaigns that normalize bidets and turn “every poop into a great poop”
Translate consumer insights into GTM plans for pipeline innovations; partner closely with Product, CX, and Operations to ensure product delivery timing, pricing, and story goals.
Collaborate on media allocation & measurement while testing creative in emerging channels to own the thought-space in our category. This would include our always evolving performance creative strategy including influencers, creators, and content-seeding workstreams.
Partner closely with our sales organization to expand the company’s omnichannel revenue mix with new and existing brick-and-mortar retailers, online resellers, and other wholesale opportunities.

Benefits

6 Medical plans to choose from with the base individual premium plan covered by TUSHY for all eligible employees, plus Dental, Vision and more
Complimentary access to resources such as One Medical, Teladoc, Talkspace, Kindbody, etc.
401K program with 4 % employer match
Health Saving Account & Flexible Savings Account contribution options
15 days PTO to start increasing to 21 days based on tenure
“Summer Fridays” (3 pm end) from Memorial Day through Labor Day
10 Company Paid Holidays, holiday break at the end of the year and more
$500 Annual Personal Development Stipend
NYC Commuter benefits
Annual charitable donation matching program
Free NYC Citibike
Full suite of TUSHY products for your home, including subscriptions to super-sustainable and soft bamboo TP and toilet-brush pads plus 5 TUSHY bidets per year to gift to friends and family!