Director of Brand Strategy & Business Growth

OLLY

3d • Remote

About The Position

The Director of Brand Strategy & Business Growth leads OLLY's Brand Strategy Team and plays a critical role in turning business ambition into brand-driven growth. Working across OLLY's portfolio, this leader guides segment growth strategies, develops high-performing brand leaders, and connects consumer, commercial and operational perspectives into a unified plan for action. As a trusted partner to the VP of Brand Strategy & Innovation, they lead key strategic initiatives, diagnose business opportunities, and help ensure OLLY remains focused on the priorities that will drive disproportionate growth.

Requirements

• 14+ years of experience across brand management, brand strategy, business strategy, commercial strategy, general management, or growth leadership, ideally with experience in ecommerce and media.
• Strong analytical and financial acumen, coupled with a proven track record of developing talent, influencing senior leaders, and building alignment across complex organizations.
• Experience partnering across Marketing, Media, Sales, Finance, Operations, Supply Chain, and Innovation.
• Strong understanding of forecasting, demand planning, annual business planning, and portfolio management processes.
• Ability to connect consumer insights, brand health, commercial performance, and financial results to inform growth strategies and business decisions.
• Proven ability to influence senior leaders and align cross-functional teams around a common vision, priorities, and growth agenda.
• Demonstrated success leading and developing high-performing teams, fostering strong business ownership, accountability, and strategic thinking.
• Comfortable moving seamlessly between long-term strategic planning, complex problem-solving, and detailed business analysis.
• Proven ability to lead ambiguous, cross-functional initiatives and drive high-impact projects from insight to execution.
• Highly collaborative, curious, commercially minded, and action-oriented.
• Candidates must be authorized to work in the United States without sponsorship.

Nice To Haves

• Experience in ecommerce and media.

Responsibilities

• Lead and develop OLLY's Brand Strategy team, building a high-performing organization capable of driving both brand health and business growth.
• Coach and develop segment leaders to operate as owners of their businesses, creating accountability for performance, strategic rigor, and cross-functional leadership.
• Foster collaboration across segments while ensuring resources and focus are directed toward OLLY's greatest growth opportunities.
• Partner with Brand Managers to develop clear growth strategies for OLLY's core business segments.
• Translate consumer insights, category dynamics, marketplace trends, and business objectives into actionable growth plans.
• Identify the most significant opportunities, barriers, and strategic choices that will shape the future of OLLY, while ensuring segment strategies ladder into a cohesive growth agenda.
• Serve as the steward of the OLLY brand, ensuring consumer and brand strategy inform decisions across Marketing, Media, Commercial, Finance, Operations, Supply Chain, and Innovation.
• Build organizational alignment around who we serve, what the brand stands for, where future growth will come from, and what matters most to win.
• Connect functional strategies into one integrated brand and business growth plan.
• Own a comprehensive view of business performance across revenue, share, household penetration, velocity, distribution, repeat, pricing, mix, and profitability.
• Diagnose underlying drivers of performance, identify emerging opportunities and risks, establish clear KPIs, and ensure segment and portfolio strategies evolve based on business results.
• Partner closely with the VP of Brand Strategy & Innovation to lead high-impact, cross-functional projects that accelerate growth, improve organizational effectiveness, unlock new capabilities, or address critical business opportunities.
• Provide structured problem-solving, strategic analysis, and leadership to move priorities from concept to action.
• Serve as a trusted thought partner to the VP of Brand Strategy & Innovation and a key connector across the organization.
• Elevate strategic thinking, commercial acumen, and growth management capabilities across teams.
• Build alignment around priorities, drive decision-making with data and consumer insights, and ensure the organization remains focused on the initiatives that will create disproportionate impact.

Benefits

• We pay 100% of the premiums for employee-only medical, dental + orthodontics, and vision insurance
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year
• 100% Paid parental leave, Fertility + Adoption Benefits
• Annual Bonus
• 401(k) plan with Employer Match
• Hybrid Work + Wellness + Cell Phone Stipends
• Free product

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed