Director of Brand & Marketing

Centuri Group, Inc.•Phoenix, AZ

43d

About The Position

The Director of Brand & Marketing is a strategic leader responsible for shaping and advancing Centuri’s marketing and brand initiatives across all platforms and audiences. This role will lead the development and execution of enterprise-wide marketing and brand strategies that are aligned with the company’s long-term business objectives and growth initiatives.

Requirements

Bachelor’s degree in marketing or related field preferred.
10+ years of corporate marketing, brand management, or public relations experience.

Responsibilities

Develop and execute marketing plans and tactics that align with and support the company’s go-to-market strategy and growth objectives.
Drive brand consistency and governance across all internal and external communications, ensuring a unified voice, tone, and visual identity across all business units and platforms.
Manage, maintain, and expand internal marketing resource catalogue and repository of supporting materials.
Partner with executive leadership and cross-functional teams to integrate brand strategy into corporate initiatives, employee engagement, customer experience, and market positioning.
Oversee relationships with key industry associations, trade organizations, and external agencies to enhance brand visibility and thought leadership.
Monitor marketing trends and shifts in the market and among peers and modify marketing strategy as needed.
Reinforce positive company reputation through identification of company awards, recognition, and external accolades.
Direct the digital brand experience, including web strategy, content development, and digital storytelling, ensuring alignment with evolving audience needs and business goals.
Lead the planning and execution of high-impact customer and stakeholder events, such as the annual Customer Executive Forum and Operations Roundtable, ensuring brand alignment and strategic messaging.
Identify and execute Company presence at tradeshows and key industry exhibitions.
Champion a culture of brand stewardship by providing guidance, training, and tools to internal teams to ensure adherence to brand standards and values.
Measure and report on brand performance, using insights to inform strategy, optimize campaigns, and demonstrate brand impact on business outcomes.
Perform other strategic duties as assigned or requested by leadership