Director of Brand Marketing

Posh•New York, NY

2d•Onsite

About The Position

We are all social creatures, but the dominant “social” companies today have evolved into digital loneliness machines, driving isolation, anxiety, and mental health challenges around the world. Human connection is lost. Posh is a beacon guiding us back. Posh enables anyone to build an IRL community based on shared interests, while connecting consumers with the communities of people just like them. Founded by event organizers who were frustrated with the growing loneliness epidemic and the tools available to build their own event brand, we’ve built the ultimate platform for launching, monetizing, and finding IRL communities of people just like you. In just 5 years, Posh has grown to a team of 65, expanded to 7M+ users, secured $70m in venture funding, and facilitated over $300M in transactions. Posh is seeking a seasoned marketing leader to own and evolve our best-in-class brand as we approach our next stage of hyper-growth. This critical role will own and scale Posh’s end-to-end consumer marketing engine, driving creative campaigns that maximize both brand value and business impact. You’ll lead execution across brand development, social strategy, OOH, event activations, merch, and product marketing launches, while building and managing a team and systems to support an efficient yet expanding budget. At Posh, we prioritize maximizing IRL brand impressions more than online ones, taking an ROI-first approach to brand that enables other teams to meet their objectives through an assortment of creative initiatives. You will manage and get into the weeds with our existing brand team of 4, while continually iterating on ways of working to effectively scale you and your team’s capacity. The right person is the right balance of strategic & creative, able to be hands-on where it matters, metrics-driven, and extremely economically efficient. This is an in-person role based in our New York City office in the heart of SoHo. Building live experiences and building with soul are important for our customers, and we believe being and working together as a team is the best way for Posh to feel and achieve this. Events on Posh should be fun, alive, and driven with passion and we want to mirror this in our teams every day!

Requirements

8+ years of brand marketing experience, mainly at consumer-facing brands with millions of customers (bonus if you have experience at a consumer social app and/or marketplace!)
Deep fluency and strong philosophy on how to maximize brand equity from organic social, OOH, IRL activations, and other creative marketing channels
Experience partnering closely with Product and/or Data teams to drive feature adoption
Proven experience building and scaling brands, with clear ownership of projects that drove significant metric impact at high-growth or fast-scaling companies
Strong balance of strategic mindset and creative prowess, allowing you to effectively communicate with both consumers and internal stakeholders
Comfort operating in ambiguity and moving fast at Series B scale
Excellent storytelling, communication, and cross-functional collaboration skills

Responsibilities

Develop and oversee a holistic brand marketing strategy that includes both IRL and digital campaigns, maximizing consumer awareness of Posh as the first-ever social event discovery marketplace
Shape overarching campaign architecture and planning, leading concept development and multi-channel cohesion, leveraging consumer insights and market data to shape metric targets, strategy, and positioning
Collaborate with executive leadership to determine quarterly budgets and ROI targets, aligning on a strategy for when and why certain campaigns drive pure brand equity while others deliver clear business returns.
Present marketing plans, forecasts, and post-campaign analyses to leadership and key stakeholders to ensure Brand campaigns contribute to cross-functional initiatives.
Partner closely with Product, Sales, and Customer Success to align marketing with company strategy and growth goals
Establish clear KPIs and reporting practices to measure brand health and marketing performance
Act as a strategic advisor to cross-functional leadership on brand guidelines, market perception, and growth opportunities
Collaborate with Product to translate feature value and core user insights into emotionally resonant messaging across unique creative mediums
Develop a thesis and systems for recruiting, enabling, and activating creators and brand partnerships as decentralized growth channels
Manage and scale a highly creative team of marketing operators, establishing clear deadlines and operating cadences to effectively drive brand equity at an efficient pace.