Fitch Ratings - Brand Marketing, Director - New York

Fitch Group•New York, NY

10d•$150,000 - $190,000•Hybrid

About The Position

Fitch Ratings is seeking a Director of Brand Marketing to be based out of their New York City or London office. This is a high-impact role, being the first dedicated brand strategist for the company, at a pivotal moment for one of the world's top credit rating agencies. The role is crucial for reframing brand as a strategic growth lever, connecting brand investment to commercial outcomes, and building the foundation for the entire demand funnel. The Director will support Marketing leadership with brand governance and asset management, develop corporate, portfolio, and product messaging frameworks, lead branded paid campaigns, and contribute to shaping the long-term brand strategy. A key aspect of the role involves collaborating with Design and Marketing Operations partners to build digital asset management solutions and measurement infrastructure that links brand investment to pipeline and revenue. This is a 'build something' opportunity for a hands-on brand professional who is creative, operationally excellent, and eager to make a mark on a globally recognized name in financial markets.

Requirements

8+ years of experience in brand strategy, brand management, or integrated marketing, with demonstrable experience leading or supporting brand change and branded campaigns.
Experience developing or evolving brand architecture in a B2B or multi-brand portfolio environment, including corporate brands, sub-brands, and product brands, ideally in a regulated or financial services context.
Proven ability to contribute to building and governing brand standards, visual identity systems, and messaging frameworks at scale, working closely with creative and design leaders and third parties.
Experience working at or closely with an advertising or creative agency on branding or rebranding programs; experience servicing financial services clients strongly preferred.
A hands-on, end-to-end approach, with the ability to act as an independent contributor, while balancing longer-term, strategic initiatives with wider stakeholder groups.
Track record connecting brand investment to business outcomes through both brand tracking and performance marketing metrics.
Familiarity with AI-powered tools for brand intelligence, audience research, brand monitoring, or content optimization, and a clear point of view on how AI can enhance brand strategy, messaging development, and measurement.
Strong program management and senior stakeholder presentation skills.
Familiarity with DAM platforms.
Experience with brand architecture, taxonomies, third-party brand research, and market conditioning programs a strong advantage.
Sound judgment navigating the reputational and regulatory sensitivities of a financial services environment.

Responsibilities

Steward the Fitch Ratings brand, governing guidelines, standards, and asset management at scale.
Develop and maintain brand and product-level messaging frameworks that align marketing, commercial, and communications teams around a single, compelling narrative.
Support marketing teams with branded paid campaigns across digital, programmatic, social, and content channels to drive awareness, consideration, and market preference.
Build brand measurement frameworks that correlate brand health and lift to performance marketing signals — including pipeline, conversion, and revenue.
Develop and evolve Fitch Ratings' long-term brand strategy, including brand architecture in partnership with Fitch Group peers.
Partner with Design, Creative, Digital, Media, and Commercial teams to ensure brand thinking is embedded across all integrated marketing programs.
Apply market conditioning strategies and manage third-party brand research and assessment programs to track and demonstrate long-term brand equity growth market wide and with key ICPs.