Director of Brand & GTM Strategy

Whisker•Auburn Hills, MI

37d•Onsite

About The Position

Whisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter-Robot leads the category. Tomorrow, an entire ecosystem that expands what’s possible for cats and the people who love them. We believe the future is feline. And we’re imagining that future today. We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin. Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four-legged friend. Whisker Marketing: We are building the world’s first great cat brand. Not simply a marketing function, but an engine of cultural change. Our work elevates cats and cat parents, rewrites the norms of pet culture, and expands the future of the category we created. We do this by operating full-stack—from deep consumer insight to breakthrough brand expression to world-class growth execution. And we’re just getting started. What You’ll Do: The Director of Brand & GTM Strategy is the operational heartbeat of Whisker’s marketing engine—driving go-to-market excellence across every product, channel, and region. This role connects brand strategy to market execution, ensuring every campaign lands with precision, efficiency, and measurable impact. You’ll own the integrated marketing calendar, coordinate complex cross-functional initiatives, and ensure each launch delivers business results while advancing the Whisker brand. Equal parts strategist, operator, and integrator, you bring order to creativity and momentum to the marketplace.

Requirements

BA in Marketing, Statistics, or Communications and / or equivalent years of experience
10+ years of experience in brand, integrated, or product marketing with 4+ years in leadership
Deep experience managing go-to-market processes and complex cross-functional campaigns
Strong commercial acumen with the ability to connect creative storytelling to measurable growth
Proficiency in marketing analytics, planning, and performance reporting
Exceptional organizational and communication skills; adept at managing multiple concurrent priorities
Experience in DTC, CPG, or tech-driven consumer brands
Must have a cat—your ability to understand our cats and cat parent users is critical to success
Demonstrated success in building scalable systems and marketing operations frameworks.
Maintains confidentiality of proprietary information
Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
A high degree of initiative, self-motivation, and ability to motivate others
Ability to establish and maintain cooperative working relationships with Team Members and colleagues
Comfortable with office pets (cats, dogs)

Nice To Haves

Experience in global or multi-market brand management
Familiarity with subscription, connected device, or eCommerce ecosystems
Passion for building brands that combine design, technology, and lifestyle—and maybe a cat (or two) of your own

Responsibilities

Leads go-to-market strategy and execution across product launches, campaigns, and seasonal initiatives
Translates brand and business priorities into integrated, data-informed marketing plans that drive measurable outcomes
Manages the annual marketing calendar and ensures alignment across Creative, Performance, PR, Retail, and International teams
Partners with Insights to identify opportunities, set KPIs, and evaluate brand performance post-launch
Builds and optimizes systems for cross-functional collaboration and campaign tracking
Manages agency partners and internal resources to ensure timely, high-quality delivery
Oversees creative brief development and ensures messaging consistency across all touchpoints
Connects marketing investment to impact—reporting on brand performance metrics and ROI
Partners with the eCommerce and Product Marketing teams to align storytelling with conversion strategy
Continuously improves GTM frameworks for speed, clarity, and repeatability
Leads a team of Brand Managers, GTM, MarOps and producers to deliver best-in-class execution across all channels
Drives accountability and performance through clear goal-setting and measurement
Builds strong cross-functional relationships with Product, Creative, Insights, and Performance leaders
Fosters a culture of operational excellence, collaboration, and continual learning
Will perform additional duties as required