Brand GTM Manager
About The Position
Duties: Lead framing of full consumer GTM plans for Instagram’s global brand team, coalescing Briefs with Marketing Insights and Strategy partners, Campaign success metrics and measurement approach with Marketing Data Science, Media planning with Media partners, and own overarching budget for campaigns. Own narrative of all campaign reporting and GTM updates, gathering timelines and inputs from cross functional partners above. Leverage quantitative and qualitative insights from research and analysis to influence GTM briefs and strategies, and evaluate campaign performance. Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems. Demonstrate a strong understanding of the broader Instagram ecosystem and competitive Landscape. Present full GTM strategy & creative to core marketing leadership for feedback and steers Align and organize horizontal stakeholders such as comms, editorial, product to support and execute scaled marketing programs.
Requirements
- 7+ years of consumer marketing experience preferably in a digital brand with directly transferable experience (media, tech company, entertainment, consumer retail).
- Interest in developing marketing initiatives that drive consumer awareness, engagement, and retention aligned to the product, with a sharp focus on growing brand preference.
- Communication skills: communicating to internal executive and product teams and
- Communications for consumer-facing audiences.
- Knowledgeable in brand marketing and understanding how brands interact with consumers in culture-specific contexts.
- Demonstrated skills on both strategic and tactical levels
- Ability to manage fast moving projects and manage complex cross functional teams
Responsibilities
- Lead framing of full consumer GTM plans for Instagram’s global brand team
- Coalescing Briefs with Marketing Insights and Strategy partners
- Campaign success metrics and measurement approach with Marketing Data Science
- Media planning with Media partners
- Own overarching budget for campaigns
- Own narrative of all campaign reporting and GTM updates
- Gathering timelines and inputs from cross functional partners
- Leverage quantitative and qualitative insights from research and analysis to influence GTM briefs and strategies
- Evaluate campaign performance
- Tackle complex problems with a strategic mindset
- Create thoughtful recommendations and action plans for solving problems
- Demonstrate a strong understanding of the broader Instagram ecosystem and competitive Landscape
- Present full GTM strategy & creative to core marketing leadership for feedback and steers
- Align and organize horizontal stakeholders such as comms, editorial, product to support and execute scaled marketing programs
Benefits
- Medical, dental & vision
- Critical Illness, Accident, and Hospital
- 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
- Life Insurance (Voluntary Life & AD&D for the employee and dependents)
- Short and long-term disability
- Health Spending Account (HSA)
- Transportation benefits
- Employee Assistance Program
- Time Off/Leave (PTO, Vacation or Sick Leave)
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What This Job Offers
Career Level
Manager
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
