Marketing Manager, GTM
About The Position
We’re hiring a Marketing Manager to lead go-to-market strategy and execution for our Owner, Developer, and General Contractor (OGC) segment. This is a high-impact role where you’ll shape how Built shows up in the market, own the positioning and narrative for a portfolio of emerging products, and run integrated campaigns that drive awareness, revenue, and adoption. Sitting at the intersection of product, sales, and growth marketing, this role is perfect for a builder who thrives in 0→1 environments and knows how to turn early signals into scalable market momentum.
Requirements
- 5+ years of experience in B2B SaaS marketing, ideally in product marketing or go-to-market roles
- Strong strategic thinker and storyteller who can turn complex workflows into compelling value propositions
- Skilled at working cross-functionally and influencing without authority
- Thrives in fast-paced, 0→1 or evolving product environments
Nice To Haves
- Familiarity with construction, real estate, fintech, or industrial software
Responsibilities
- Own the GTM strategy for the OGC segment, identifying priority markets, opportunities, and tactics to accelerate growth
- Partner closely with product, sales, and leadership to align on goals and ensure strong cross-functional execution
- Develop clear, persona-driven messaging that resonates with Owners, Developers, and General Contractors
- Build a differentiated narrative that elevates Built’s value and strengthens our presence in the construction ecosystem
- Lead product and feature launches, from early market validation through full rollout
- Plan and execute integrated marketing campaigns that drive awareness, engagement, and qualified pipeline across channels
- Conduct customer research, competitive analysis, and market listening to inform strategy
- Translate insights into GTM recommendations and influence product roadmap decisions
- Support development of thought leadership, case studies, and customer stories
- Define KPIs for the segment and measure impact across campaigns and channels
- Establish tight feedback loops with sales and product teams to refine messaging and GTM strategy
- Test, learn, and iterate quickly to improve performance and ROI
Benefits
- uncapped vacation
- health, dental & vision insurance
- 401k with match and expedited vesting
- equity in the form of stock options
- Flexible working hours
- paid family leave
- ERGs & Mentorship opportunities
- Learning grant program to support ongoing professional development
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
251-500 employees
