Director of Booking | Full-Time |Tyson Events Center

Oak View Group•Sioux City, IA

1d•Onsite

About The Position

The Tyson Events Center and Orpheum Theatre are seeking a Director of Booking to lead and oversee booking strategy, promoter partnerships, and calendar optimization across both venues. This is a senior, revenue-driving leadership role responsible for shaping the overall programming mix, growing third-party promoter and touring relationships, and maximizing venue utilization and profitability across rooms and capacities. The Director will manage both in-house programming and external promoter partnerships and will work closely with clients, marketing, and production teams to align booking strategy with audience development and long-term brand positioning for each venue. This role is ideal for a seasoned booking professional or promoter-side operator who understands venue economics, deal structures, and market trends and who is ready to own programming strategy at the venue-group level.

Requirements

A degree from a four-year college in Marketing, Advertising, Public Relations, Communications, Business or Sport Management.
5-7 years minimum booking and talent buying, promoter, and booking management experience focusing on arena and theatre events.
2-3 years minimum experience supervising staff.
Experience overseeing multi-room or multi-venue programming calendars.
Strategic mindset with hands-on operational capability.
Must be comfortable operating in a fast-moving, entrepreneurial venue environment.
Ability to organize and manage cross-functional organizational teams.

Responsibilities

Build and maintain working relationships with promoters and agencies to build diverse and quality entertainment programming for the Tyson Event Center & Orpheum Theatre.
Establish and maintain effective working relationships with the Client/Contract Administrator, tenants, government departments and agencies, and the entertainment/convention industry community and civic organizations to encourage continual and regular use of the facility.
Actively promote the use of the facilities to maximize utilization.
Negotiate contracts as determined necessary and in the best interests of the facility with event organizers, promoters, hosts, managers, and agents.
Conduct settlements for assigned events.
Analyze performance data and adjust programming mix based on sell-through, margins, and repeat partnerships.
Develop and implement facility goals in accordance with the management contract, the Client’s objectives, corporate policy, and good business practice.
Collaborate with marketing on audience targeting, on-sale strategy, and show positioning.
Assist and coordinate the development of the annual operating calendar, activity schedules, and projections for attendance and/or revenue.
Work with box office, events, and production teams to scale events appropriately and manage operational feasibility.
Assist the General Manager in the development and administration of the facility’s operating and capital budgets; forecast funds necessary for staffing, equipment, materials, and supplies.
Manage and maintain the revenue forecasts for the fiscal year; ensure the forecast is current and accurate.
Respond to client event challenges and address customer feedback with a proactive approach.
Provide effective communication both orally and in writing.
Join and participate in organizational and industry committees; engage in client networking, attend, and participate in professional meetings and conferences when applicable.
Volunteer within the community, develop relationships with non-hospitality entities, and participate in all center community events and outreach.
Serve as manager on duty for events as assigned.
Other duties as assigned.