Director of B2B Activation (Remote)

Rula•Los Angeles, CA

2d•Remote

About The Position

We are seeking a Director of B2B Activation to lead Rula’s Activation Marketing team from a content-production focus to an intelligence-gathering and multiplier engine. This dynamic leader will be responsible for driving patient starts from commercial referral channels by building scalable systems and repeatable playbooks. You will apply advanced data-driven strategies and deploy MarTech architecture to ensure the team is tracking towards every marketing event being tagged, measured, and automated for scale.

Requirements

10+ years of related professional experience in Marketing, Growth, Product Marketing and/or Business Operations with a focus on user activations
Direct experience scaling teams by leveraging AI and ML-driven automation to solve high-stakes challenges in attribution and incrementality
Demonstrated cross-functional influence and high quality executive communications to align senior stakeholders across Commercial, Analytics, and Product teams
Proven expertise leading teams through both people managers and individual contributors, with a track record of hiring, developing, and retaining high-performing marketing or growth talent
Hands-on proficiency managing a MarTech stack (i.e. Hubspot, Salesforce, Redshift, Amplitude, etc.) and data pipelines specifically for marketing attribution

Nice To Haves

3+ years experience at a high-growth start-up or in a tech-forward healthcare/pharma company
Deep healthcare ecosystem knowledge, with practical understanding of operational workflows of PCPs, Health Plans, and Employers, particularly within the behavioral health or telehealth space
AI-Driven Marketing Operations, with noted expertise implementing and managing AI agents or LLM-powered tools to automate content production and campaign workflows to directly reduce manual execution hours
“Player-coach” experience, possessing an ability to dive deep into operational details and provide technical coaching while simultaneously driving high-level organizational strategy

Responsibilities

Increasing marketing-attributable patient starts and build scalable systems with repeatable playbooks
Defining data-driven strategy for marketing touchpoints on from commercial referral audiences (Health Plans, Employers and Primary Care Providers) to maximize patient starts
Leading the plan to define attribution criteria and process for marketing-driven campaigns, in partnership with the commercial, product and analytics teams
Leading a team that establishes a testing and experimentation approach: A/B or multi-variant testing campaigns (both creative and the campaign component levels) to determine what works, and incrementality tests to understand impact vs holdouts
Identifying optimization through automation areas, reducing manual campaign execution, and content building using AI agents and tools
Driving the roadmap to templatize activation campaign approach, and open capacity for more innovative testing at scale

Benefits

100% remote work environment
Working hours to support a healthy work-life balance
Attractive pay and benefits
Full transparency of pay ranges
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access
Generous time-off policies
2 company-wide shutdown weeks each year for self-care
Paid parental leave
Employee Assistance Program (EAP)
New hire home office stipend
Quarterly department stipend
Wellness events and lunch & learns
Community and employee resource groups