Director of AV Sales

Daktronics•,

1d•$150,000 - $200,000•Remote

About The Position

Daktronics is seeking an experienced, results-driven Director of AV Sales to lead sales strategy and execution for its audio-visual solutions business. This senior leadership role is responsible for delivering profitable growth, strengthening customer and partner relationships, and leading a high-performing sales organization across direct and channel sales environments. The Director of AV Sales will align market strategy, team capability, and cross-functional execution to expand Daktronics’ position in the AV industry and deliver long-term customer value.

Requirements

Bachelor’s degree in Business, Marketing, Communications, Engineering, or a related field.
Ten (10) or more years of progressive sales experience, including significant leadership responsibility in AV, technology, capital equipment, or complex solution-based selling environments.
Demonstrated success leading and developing sales teams and sales leaders to deliver profitable growth.
Strong understanding of consultative sales, channel sales, direct sales, and multi-stakeholder buying processes.
Experience building relationships with integrators, consultants, end users, and other key stakeholders in the AV industry.
Strong business acumen, including forecasting, pipeline management, margin awareness, territory planning, and sales process discipline.
Ability to work effectively across functions and influence decisions in a matrixed environment.
Strong communication, presentation, negotiation, and executive relationship skills.
Analytical mindset with the ability to use data and market insight to guide decisions and improve performance.
Understanding of Daktronics customers, products, systems, and processes, or the ability to quickly build that knowledge.
The selected individual must be able to travel by air and ground and comply with the Daktronics Driver Eligibility Policy to begin and maintain employment. This requirement will be verified through a motor vehicle record (MVR) check conducted in accordance with applicable federal, state, provincial, and local laws.
Fluent in English, written and verbal.
Applicants must be 18 years of age or older.
Daktronics does not sponsor, renew, or extend immigration visas for this position.

Nice To Haves

Experience in professional AV, digital display systems, audio systems, or adjacent technology markets is especially valuable.

Responsibilities

Developing and executing a comprehensive AV sales strategy aligned with Daktronics’ growth, revenue, and profitability objectives.
Leading, coaching, and developing a team of sales leaders and sales professionals to achieve individual and team performance goals.
Driving disciplined pipeline management, forecasting accuracy, territory planning, and pursuit prioritization across the AV sales organization.
Building and strengthening relationships with key customers, consultants, end users, integrators, and channel partners in the AV ecosystem.
Partnering with marketing and product management to align go-to-market strategies, market messaging, demand generation, and product positioning with customer and industry needs.
Supporting high-value and strategic customer pursuits, including executive-level relationship management, negotiation support, and complex opportunity advancement.
Monitoring market trends, competitive activity, channel dynamics, and customer needs to identify opportunities, risks, and investment priorities.
Collaborating cross-functionally to improve quoting, proposal quality, customer responsiveness, delivery alignment, and overall commercial execution.
Ensuring consistent use of CRM tools, sales processes, reporting standards, and commercial policies across the team.
Contributing to organizational planning, talent development, and strategic decision making as a senior sales leader.