Director of Annual Giving (EX9945)

Stetson University•DeLand, FL

2d•Onsite

About The Position

The Director of Annual Giving is responsible for leading a comprehensive annual giving program. This includes mass solicitation efforts for donor acquisition and retention among alumni, parents, faculty, staff, and friends of the University. This role serves as the lead strategist and manager for direct mail, digital giving, and other annual giving initiatives for Stetson University, while growing the donor pipeline and cultivating leadership annual giving donors. The Director reports to the Executive Director of Alumni Engagement and Annual Giving and supervises a Senior Associate Director and an Associate Director. This position may also assist Annual Fund staff at the College of Law and Athletics, as needed.

Requirements

Strong interpersonal, written, oral, and organizational skills.
Ability to communicate effectively and work collaboratively with a wide variety of university constituencies.
Strong analytical, critical-thinking, and problem-solving skills.
Strong commitment to diversity, equity, and inclusion, and the demonstration of these values in building community.
Proficiency with the Microsoft Office Suite.
Ability to work occasional evenings and weekends as needed to support fundraising initiatives and university events.
Support the University’s Mission and Values in their role.
A bachelor's degree from an accredited college or university.
Two to four years of fundraising, marketing, and/or management experience.
Demonstrated ability to manage multiple projects simultaneously while meeting deadlines and achieving results.
Must possess current driver license and an insurable driving record through the University’s insurance provider.

Nice To Haves

Knowledge of fundraising principles, methods, and industry standards.
Positive, creative, and energetic approach to fundraising and donor engagement.
Experience using The Raiser's Edge or another donor-based database.
Demonstrated ability to stay current with fundraising best practices and emerging technologies.
Experience developing and implementing annual fundraising campaigns and donor engagement strategies.

Responsibilities

Manage and coordinate the strategy, priorities, staff, and budget of the Annual Giving office, including all mass solicitation campaigns.
Provide leadership for all direct mail, email, social media giving campaigns, and crowdfunding initiatives to achieve fundraising goals.
Evaluate solicitation efforts and donor behavior to adjust strategies that improve return on investment (ROI), donor retention, and donor conversion.
Partner with Development Marketing and Alumni Engagement to create an annual solicitation calendar that maintains a consistent brand identity while acquiring new donors and upgrading annual giving donors.
Collaborate with the Annual Giving team and the Executive Director to develop an annual plan for solicitation efforts, budgets, goals, and desired outcomes.
At the direction of the Vice President or Executive Director, collaborate with Development team members at the College of Law and Athletics.
Plan and oversee a campus-wide giving day to increase alumni participation and philanthropic support of the University.
Identify, qualify, cultivate, and solicit leadership annual giving prospects to create and grow a pipeline of major gift donors.
Collaborate with Donor Relations on annual giving stewardship initiatives.
Partner with the Director of Alumni Engagement on fundraising initiatives associated with Leadership Stetson, Senior Week, Commencement, Homecoming, and other alumni engagement activities.
Evaluate and, when appropriate, implement new technologies, audience-customized strategies, and enhanced digital fundraising initiatives.
Perform other site- and position-specific functions as assigned.