Director of Advertising

AGUA CALIENTE CASINO RANCHO MIRAGE•Rancho Mirage, CA

1d•Onsite

About The Position

Actively manage the strategy development and daily work flow processes between marketing department, internal teams and external agencies to ensure goals are being met for timely delivery of all paid media advertising, signage and collateral materials. Provide creative and administrative support to internal and external partners as related to marketing objectives and ensure clear communication of ideas and timelines to meet those objectives.

Requirements

Bachelor’s degree (B.A.) from four- year College or university preferred
3 - 5 years of specialized experience in casino operations, marketing management or related field with at least 2 years of supervisory experience required.
Working knowledge of Microsoft Office suite
Knowledge of Adobe Creative Suite a plus
Experience of direct marketing, database utilization and tracking systems a plus

Responsibilities

Create and manage strategies for the development of approved promotions, events and operating projects which support company revenue goals through mass market advertising channels.
Work in collaboration with internal team and external agencies to establish timelines that ensure execution of deadlines for all brand marketing, collateral and advertising.
Oversee that the Advertising Accounts and Creative teams are accurate in communication regarding both timelines and creative direction for all projects.
Responsible for obtaining all legal clearance for advertising copy, trademarks etc.
Work with Digital Marketing team to maintain accuracy of the company websites for all properties and select Tribal entities in a timely fashion.
Collaborate with Social Marketing, Communications, Media and Community Relations, Sponsorships and Photo/Video Production teams to develop synergistic opportunities in support of marketing and advertising objectives.
Disseminate information regarding marketing promotions and events to internal teams and external agencies.
Work with internal teams and external agencies to plan, budget, coordinate and execute all film and photo shoots and media requests.
Collaborate with the internal team in creative development and timely execution of signage and communication for all property operations.
Ensures all marketing signage is timely and in good condition; both printed and digital forms.
Ensures the proper usage of the company logo and ensure that the property positioning is accurate for all marketing activity.
Ensures that copy and language for all property media (Radio, TV,Outdoor, Print, Paid Digital) is accurate and correct.
Manages the specified advertising budget – prepares monthly variance reports.
Fosters a client-centric culture throughout the properties, internal teams and external agencies through strategic efforts and teamwork.
Provide excellent guest service.
Must adhere to all Tribal Ordinance, Regulations, and the ACCRS, ACCC and SRC System of Internal Controls, and Standard Operating Procedures.