Director of Admissions & Business Development

Regency Oaks Clearwater•Lincolnshire, IL

4d•$95,000 - $110,000•Onsite

About The Position

The Director of Admissions & Business Development leads census growth and revenue performance for Radford Green across Skilled Nursing and Assisted Living. This role oversees the full admissions process from inquiry to move-in, while driving referral development, marketing initiatives, and community outreach. The Director ensures a high-quality customer experience, aligns services with market demand, and maintains regulatory compliance. This position supervises the Clinical Liaison and Admission Coordinators.

Requirements

Bachelor’s degree in Healthcare Administration, Marketing, Business or related field required
3–5 years of healthcare admissions, sales, or business development experience
Skilled in census growth, relationship building, and referral management
Strong knowledge of post-acute care, payer sources, and regulations
Excellent communication, organizational, and data analysis skills
Proficiency in CRM systems and Microsoft Office
valid driver’s license required

Nice To Haves

Master’s preferred

Responsibilities

Lead admissions operations, ensuring timely, accurate, and compliant processes
Drive occupancy goals through active census and referral pipeline management
Conduct admission assessments and coordinate with clinical teams for appropriate placement
Build and maintain referral relationships with hospitals, physicians, and community partners
Represent Radford Green through tours, outreach, and community engagement
Track census, payer mix, and admissions data; maintain accurate documentation and CRM records
Develop and execute business development and marketing strategies
Lead, coach, and hold admissions/marketing staff accountable to performance goals
Ensure compliance with all healthcare regulations and support quality initiatives
Assist with reporting, budgeting, and operational support as needed