Director of Account Based Marketing

Power Digital

3d•Hybrid

About The Position

As the Director of Account Based Marketing (ABM), you will lead the strategy, build-out, and performance of Power Digital's ABM discipline across the B2B portfolio. You will own the playbooks, platform strategy, and cross-functional orchestration that turn target account lists into pipeline and revenue — serving as the senior-most ABM voice for clients and the internal authority on intent data, account scoring, and multi-channel orchestration. You will partner closely with the B2B account directors to translate GTM plans into executable ABM programs, and with Paid Media, Content, Creative, and Email/Lifecycle teams to ensure account-based campaigns are coordinated rather than siloed. This is a builder-and-operator role: you're expected to both architect ABM frameworks and get into the platforms yourself when it matters. You'll manage the connective tissue between strategy and execution — ensuring account selection, tiering, and intent signals actually drive media, content, and outreach decisions, and that performance reporting ties ABM activity back to pipeline and revenue, not just engagement.

Requirements

Hands-on proficiency with 6Sense, Demandbase, or equivalent ABM/intent data platforms — this is a non-negotiable requirement for the role, not a nice-to-have
7+ years in B2B marketing strategy or ABM, in-house or in-agency, with demonstrated ownership of account-based programs end to end
Strategic knowledge of core B2B Martech such as Salesforce, Marketo, and HubSpot, and how they integrate with ABM platforms
Deep understanding of intent data, predictive scoring, and account tiering — and how to operationalize them across channels
Comfort and ease presenting strategy to clients and leading discovery discussions
Strong project management skills; able to run multiple client ABM programs concurrently
Strategic understanding of clients' business metrics and pipeline mechanics, and how ABM contributes to them
Team-oriented and collaborative; comfortable leading cross-functional teams without direct authority

Nice To Haves

Agency experience valued but not required

Responsibilities

Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestration
Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams
Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team
Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows
Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams
Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed
Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation
Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities
Employ AI technologies to enhance and optimize ABM processes and reporting
Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting
Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches
Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology
Own the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stages

Benefits

Base salary + commission opportunities
Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
401(k) plan - 4% employer contribution matching
Unlimited Time Off available on day one
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
12 observed United States national holidays + 2 mental health recharge days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives