Senior Account Based Marketing Manager
UiPath•Remote, TX
•$150,000 - $190,000
About The Position
We're seeking an experienced Senior Account Based Marketing Manager to drive strategic marketing initiatives targeting high-value enterprise accounts. You'll work closely with Sales, Marketing, and Customer Success teams to create personalized, multi-channel campaigns that accelerate pipeline growth and revenue in key accounts.
Requirements
- 5-7 years of B2B marketing experience with at least 3 years focused on Account Based Marketing
- Proven track record of driving pipeline and revenue through ABM programs in enterprise software or technology companies
- Deep understanding of ABM methodologies, tools, and best practices
- Experience with marketing automation platforms (e.g., Marketo) and ABM tools (e.g., 6sense)
- Strong analytical skills with ability to interpret data and translate insights into action
- Excellent project management skills with ability to manage multiple campaigns simultaneously
- Outstanding communication and presentation skills
- Candidates must be authorized to work in the United States for this role
Responsibilities
- Develop and execute comprehensive ABM strategies for tiered strategic accounts
- Partner with sales leadership to identify, prioritize, and build account plans for strategic accounts
- Create personalized marketing campaigns that align with account-specific business objectives and buying journeys
- Design and implement multi-channel engagement strategies including digital, events, direct mail, and executive engagement working with various stakeholders and departments
- Orchestrate integrated campaigns across email, social media, content, events, and advertising
- Develop account-specific content and messaging that resonates with key stakeholders and decision-makers
- Manage campaign budgets and optimize investments across channels for maximum ROI
- Track and report on campaign performance, pipeline influence, and revenue impact
- Work closely with BDRs, Field Marketing, and Customer Success, Account Executives to align on account strategies
- Collaborate with Content, Product Marketing, and Creative teams to develop compelling account-specific assets
- Partner with Marketing Operations to ensure proper tracking, attribution, and reporting
- Establish KPIs and success metrics for ABM programs
- Leverage generative AI platforms (ChatGPT, Claude, Copy.AI) to develop personalized, high-performing content for account-based marketing programs; analyze content performance metrics and engagement data to continuously optimize messaging, creative assets, and campaign effectiveness across target account segments
- Analyze campaign performance and provide actionable insights for continuous improvement
- Leverage intent data, engagement metrics, and sales feedback to refine targeting and messaging
- Report on pipeline generation, velocity, and revenue attribution
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
