Director, North America Marketing
About The Position
VISO TRUST is seeking a Director, North America Marketing to lead demand generation, pipeline growth, and brand positioning for VISO TRUST across the region. This role involves owning the North America marketing plan and budget, translating global strategy into regional programs, and executing campaigns alongside Shared Services and Product Marketing. The ideal candidate has prior experience owning a regional marketing function, including budget, KPIs, and pipeline targets, and has marketed enterprise software into GRC, cybersecurity, enterprise risk, TPRM, or similar markets.
Requirements
- Experience marketing enterprise software into GRC, cybersecurity, enterprise risk, TPRM, operational resilience or a closely adjacent market.
- 10+ years of progressive B2B marketing experience, including regional or field marketing in a high growth SaaS or enterprise technology business, with direct accountability for pipeline and commercial outcomes.
- Strong grasp of modern B2B demand generation across digital, field and ABM channels.
- Track record partnering with Sales leadership, Product Marketing and executive leadership on regional GTM strategies.
- Experience using marketing technology, CRM and analytics platforms to optimize performance, HubSpot and Salesforce experience highly desirable.
Nice To Haves
- Private equity backed, high growth SaaS experience is a strong plus.
Responsibilities
- Own the North America marketing plan, budget and pipeline number, and report results directly to executive leadership.
- Act as the trusted marketing partner to regional Sales leadership.
- Drive pipeline generation through integrated digital, field, partner and account based marketing programs.
- Translate global messaging and product launches into regional campaigns that land with local buyers and industries.
- Feed regional market insight and customer feedback, back into global marketing strategy.
- Lead cross functional planning with Shared Services, Product Marketing, Content, Sales and Customer Success.
- Run regional events, webinars and customer engagement programs, managing agencies and vendors as needed.
Benefits
- Ownership and direct access to leadership
- Opportunity to build the North America marketing function
- Meaningful impact on how enterprises manage risk
- Rewarding great work
- Environment for ambitious, high performing individuals to thrive
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
