Director, Nike SB Brand Management, Global

Nike•Beaverton, OR

About The Position

Nike, Inc. is a company that encourages exploration, boundary-breaking, and pushing the limits of what's possible. They seek individuals who can grow, think, dream, and create, fostering a culture that embraces diversity and rewards imagination. Nike exists to innovate and serve athletes. The Global Brand Management Team is responsible for leading and driving global marketing plans that serve the brand and business, aiming to inspire, innovate, and enable the power of sport for every athlete. This specific role is for a Global Brand Director for Nike SB, tasked with shaping the vision, consumer strategy, and marketing offense for skateboarding. The role involves leading product storytelling, athlete and community partnerships, and global go-to-market strategies, ensuring all campaigns authentically honor skate culture. The ideal candidate lives and breathes skateboarding and can translate cultural credibility into world-class brand moments.

Requirements

8–12+ years in brand management, sports marketing, or a related field (action sports or footwear experience strongly preferred)
A deep, native understanding of skateboarding culture—its subcultures, key figures, and industry trends
Proven leadership of diverse creative and marketing teams within a complex, global matrix organization
Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training

Responsibilities

Build seasonal and long-term marketing frameworks that connect Nike SB to the core skate community and broader lifestyle consumers.
Lead internal and external creative agencies to produce culturally relevant content across digital, print, and physical channels.
Cultivate relationships with pro skaters, team managers, and skate shops to strengthen authenticity across the skate ecosystem.
Partner with product, merchandising, digital, and retail teams to deliver unified, successful product launches.
Brief grassroots programming, events, and localized marketing that resonate with skaters worldwide.
Inspire and develop a high-performing team while partnering closely with cross-functional leaders across product, merchandising, digital, and retail to build the future of Nike SB.