Director, New Ventures & Commercial Development

SIGMA-US•Atlanta, GA

3h•Hybrid

About The Position

The Director of New Ventures & Commercial Development will lead strategic business expansion efforts across regional retail markets and emerging channels. This role is responsible for building commercial infrastructure in under-penetrated territories, developing scalable go-to-market frameworks, and unlocking new growth opportunities. This leader will design and execute high-impact growth strategies, establish strong external partnerships, and collaborate cross-functionally to bring innovative products and commercial models to market. The role requires a forward-thinking, results-driven executive with deep experience in CPG sales, market expansion, and channel development.

Requirements

Bachelor’s degree in Business, Marketing, or related field (or equivalent experience)
Significant progressive experience in CPG food sales, with a demonstrated track record in new business development
Proven leadership experience with responsibility for building and leading high-performing teams
Experience activating non-traditional channels (e.g., foodservice, e-commerce, convenience, ethnic retail, value retail)
Experience developing distribution models, pricing strategies, and go-to-market frameworks
Bilingual proficiency in English and Spanish (written and verbal)

Nice To Haves

MBA or advanced business degree
Experience working within multicultural or ethnic retail channels, particularly Hispanic or international formats
Proven success launching new products or brands within regional retail environments
Strong ability to identify and penetrate new markets and channels in competitive environments
Deep understanding of broker and distributor network management
Expertise in building and executing commercial strategies in underdeveloped or emerging territories
Proficiency with syndicated data tools (e.g., IRI/Circana, Nielsen) and category management principles
Exceptional relationship-building skills across external partners and internal stakeholders
Executive-level communication and presentation skills, with the ability to influence diverse audiences
Highly self-directed, with the ability to operate independently in a fast-paced, field-based environment
Strong analytical and problem-solving capabilities

Responsibilities

Identify, prospect, and secure new regional retail partnerships across grocery, mass, club, convenience, and specialty channels
Build and manage a robust new business pipeline from initial outreach through full-scale activation and expansion
Develop tailored commercialization strategies, including assortment planning, promotional support, and trade investment alignment
Establish and maintain executive-level relationships with buyers, category managers, and key decision-makers
Conduct market and whitespace analysis to identify high-potential, underdeveloped geographies and channels
Design and implement scalable commercial infrastructure, including distributor partnerships, broker networks, and field coverage models
Ensure operational readiness for new market entry, including supply chain alignment, fulfillment, and in-store execution support
Develop repeatable frameworks to scale both new ventures and existing operations
Analyze competitive activity and evolving shopper behavior to identify emerging channel opportunities
Develop channel-specific strategies, including pricing architecture, pack formats, and promotional frameworks
Partner with Marketing, Innovation, R&D, and Insights teams to drive relevant, market-ready product innovation
Own and deliver against new business growth targets, including annual and quarterly objectives
Provide executive-level reporting on pipeline health, forecasting, and territory performance
Represent the organization at industry events, trade shows, and retail summits to enhance brand presence and partnerships
Build, lead, and develop a high-performing, cross-functional team focused on growth and innovation
Foster a culture of accountability, agility, and commercial excellence
Influence and collaborate across internal teams to align strategy and execution