Director, New Student Recruitment Strategy

Cuyahoga Community College•Cleveland, OH

12d•Onsite

About The Position

The Director of New Student Recruitment Strategy serves as the College’s chief architect of intentional, data-informed recruitment strategy. This role is responsible for identifying and prioritizing target populations, designing differentiated recruitment and conversion approaches, and ensuring alignment with workforce, community, and institutional goals. The Director focuses on strategy, segmentation, and yield—not daily admissions operations—and works in close partnership with Marketing & Communications, academic leadership, and community stakeholders.

Requirements

Bachelor’s degree required in education, marketing, communications, or related field. Significant related experience may substitute for education.
Minimum of 5 years of progressive experience in admissions, enrollment management, or recruitment strategy.
Demonstrated success in developing and executing recruitment strategies that improve yield and enrollment outcomes.
Prior experience working in complex or multi-campus environments.
Strong knowledge of recruitment strategy, enrollment funnels, and yield optimization.
Ability to analyze market trends and enrollment data to inform strategic decisions.
Excellent communication and collaboration skills.
Ability to work effectively across departments and with external partners.
Strong organizational and project management skills.
Intermediate proficiency with CRM systems, enrollment technologies, and Microsoft Office applications.
Must reside in the state of Ohio and be within commuting distance of this work location/campus.

Nice To Haves

Master’s degree in higher education, business, marketing, or a related field.
Demonstrated experience leading recruitment strategy in higher education.
Experience partnering with workforce and community organizations.

Responsibilities

Identifies and prioritizes new-student recruitment populations aligned with institutional goals and capacity.
Designs differentiated recruitment and conversion strategies by population, geography, and modality.
Establishes recruitment yield targets in collaboration with the Associate Vice President (AVP).
Partners with Marketing & Communications to align messaging, campaigns, and outreach channels.
Analyzes recruitment and enrollment data to inform strategic adjustments and decision making.
Ensures recruitment strategy aligns with workforce demand and community needs.
Recruits, selects, trains, coaches, and manages the performance of assigned staff
Develops and maintains relationships with high schools, community-based organizations, employers, and partner agencies.
Provides strategic guidance to admissions concierge leadership without managing daily operations.
Supports external partner understanding of Tri-C’s centralized admissions and Welcome Center model.
Prepares strategy briefs, analyses, and recommendations for executive leadership.
Performs other duties as assigned.