Director, New Product Launch
About The Position
The Director, New Product Launch is responsible for the end-to-end commercial leadership of injectable generic and complex generic product launches, beginning at product selection and continuing through the first year following commercial launch. This individual serves as the commercial quarterback for each launch, leading cross functional planning and execution across Commercial, R&D, Operations, Regulatory Affairs, Medical Affairs, Supply Chain, Finance, Market Access, Quality, Legal, Compliance, and Customer Operations. The role combines strategic launch excellence, market intelligence, hospital pharmacy expertise, product awareness strategies, and operational execution. Success requires deep knowledge of the institutional injectable marketplace, including hospital purchasing, GPOs, IDNs, buy and bill reimbursement, coding, product shortages, and competitive dynamics. The Director will establish launch strategy, monitor launch performance, anticipate market disruptions, and drive cross functional decisions that maximize product adoption, supply continuity, and financial performance.
Requirements
- 7 years or more in Commercial, marketing, business operations, market access, product management, launch excellence, or portfolio management experience
- 5 years or more in Direct involvement in product launches, preferably injectable, biosimilar, specialty, hospital, or complex generic products
- 2 years or more in Pharmaceutical manufacturing
- 2 years or more in Clinical experience in an acute care hospital setting or an accredited residency or fellowship
- Strategic thinking
- Launch excellence
- Commercial acumen
- Hospital pharmacy expertise
- Financial analysis
- Demand forecasting
- Market intelligence
- Cross functional leadership
- Executive communication
- Project management
- Customer focus
- Decision making under ambiguity
- Influence without authority
- Operational excellence
Nice To Haves
- MBA or Master's degree in Business, Marketing, Healthcare Administration, or related field.
- Doctor of Pharmacy from an ACPE accredited College of Pharmacy
Responsibilities
- Develop launch strategies for institutional injectable products; lead all assigned injectable generic and complex generic product launches from concept through twelve months after commercial launch; chair cross functional launch governance meetings and drive accountability across functions.
- Recommend launch timing based on market conditions, competitive landscape, and manufacturing readiness; establish commercial success metrics and monitor launch performance.
- Develop and maintain integrated launch, communication, and commercialization plans and score cards with clearly defined milestones, owners, risks, and mitigation strategies.
- Monitor competitive launches, FDA approvals, shortages, backorders, recalls, pricing changes, and manufacturing disruptions; analyze market share trends and customer purchasing behavior; Develop competitive intelligence reports for executive leadership; identify commercial opportunities created by competitor supply disruptions.
- Coordinate commercial responses during shortages; Support commercial activities related to recalls; coordinate customer communications during recalls; monitor customer impact and recovery efforts.
- Ensure all launch activities comply with company policies and applicable regulations; lead projects through Promotional Review Committee approval; partner with Legal, Regulatory, and Compliance throughout launch execution; maintain adherence to FDA promotional requirements; coordinate launch materials with Medical, Legal, and Regulatory review committees.
- Serve as the commercial lead for reimbursement readiness; collaborate with reimbursement experts and external partners, including BuyandBill.com; coordinate HCPCS coding strategy and reimbursement communications; monitor reimbursement trends affecting product adoption; support customer education related to coding and reimbursement.
Benefits
- short-term incentive opportunity, such as a bonus or performance-based award
- comprehensive, flexible and competitive benefits program
- above-market, diverse and robust health and insurance benefits
- significant 401(k) matching contribution
- programs that help you enjoy your career alongside life’s many other commitments and opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Director
