Director, National Sales
About The Position
The Director, National Sales plays a critical role in leading a Region for one of our most strategic global relationships, serving as a catalyst for joint value creation across the Coca-Cola System and the partner’s enterprise. This role requires a blend of commercial leadership, customer engagement, and operational excellence to deliver national execution and long-term growth for both brands. In this position, you will develop and execute a national business plan that aligns Customer's strategic priorities with Coca-Cola’s portfolio and innovation agenda. You will leverage insights, analytics, and supply chain collaboration to ensure best-in-class service and profitability while driving forward initiatives that enable mutual success. You will ensure strategies are operationalized and visible in the market. This role will act as a connector across internal teams, bottling partners, and customer stakeholders. You will lead with influence, amplify innovation, and execute in store merchandising to unlock opportunities that deliver measurable results at scale.
Requirements
- Bachelor’s degree in Business, Marketing, or related discipline required; advanced degree preferred.
- 5+ years of sales leadership experience managing national or multi-tier accounts in foodservice, CPG, or beverage industries.
- Demonstrated success in strategic business planning, contract negotiation , and execution of joint growth initiatives with large customers.
- Proven ability to influence and collaborate across organizational boundaries, fostering alignment at multiple levels within customer and internal systems.
- Skilled in using analytics plus data insights to shape stories and strategies to identify opportunities, and deliver measurable results.
- Outstanding interpersonal, presentation, and communication skills with the ability to engage with senior executives confidently and persuasively.
- Results-oriented mindset with agility to navigate dynamic market environments while maintaining focus on long-term objectives.
Responsibilities
- Serve as the Region lead between the national team, bottler partners, and franchisees for the execution of commercial, marketing, and operational initiatives.
- Build trusted Region, franchisee, and bottler partnerships while developing solutions that drive value, profitability, and volume growth.
- Collaborate on the national business planning process with Customer’s by aligning on joint objectives, growth strategies, and performance metrics to achieve annual revenue, share, and profit targets.
- Participate in contract negotiations with senior customer stakeholders, consultants, and internal partners to structure agreements that reinforce strategic partnerships and growth commitments.
- Utilize industry knowledge, consumer insights, and local market trends to recommend category programs that enhance Customer’s beverage offerings and customer experience.
- Partner cross-functionally to translate brand strategies into dynamic, business-building customer solutions.
- Anticipate competitive threats by monitoring channel and industry trends, ensuring proactive adjustments to protect and grow share.
- Steward performance routines with bottler partners to ensure alignment, visibility of progress, and identification of improvement opportunities.
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
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What This Job Offers
Job Type
Full-time
Career Level
Director
