Director, Membership Strategy and Innovation

Association for Financial Professionals • Bethesda, MD

14h • $120,000 - $130,000 • Remote

About The Position

Association for Financial Professionals (AFP) drives the future of finance and treasury by developing the leaders of tomorrow through world-class certifications, learning experiences, membership, events, and thought leadership. AFP's core values center on growth, collaboration, innovation, and courageous leadership. We are looking for people who are passionate about building products that create meaningful value for our members and customers.

Requirements

• Demonstrated success leading membership, customer, audience, product, subscription, or engagement strategy with measurable growth and retention outcomes.
• Strong business and financial acumen, including experience managing revenue goals, budgets, expenses, resources, and business performance.
• A data-informed approach and the ability to translate audience insights, performance metrics, and market trends into action.
• Experience developing and optimizing value propositions, pricing, benefits, products, or engagement programs.
• Strong people leadership skills, including the ability to inspire, coach, develop, and hold teams accountable.
• A collaborative leadership style and the ability to influence across functions, build alignment, and communicate with clarity and authenticity.
• Comfort leading change, solving complex problems, and moving between long-term strategy and hands-on execution.
• Strong technical fluency and confidence working with community, learning, CRM, analytics, or related digital platforms.

Responsibilities

• Own the strategy, performance, and P&L for AFP Membership, with accountability for revenue, growth, retention, expenses, resources, and results.
• Advance a best-in-class member experience by strengthening AFP’s products, benefits, and engagement opportunities across the membership lifecycle.
• Lead cross-functional teams in shaping and delivering a competitive, compelling membership value proposition, including the value bundle, pricing, and benefits.
• Use audience insights, performance data, and market trends to guide decisions, optimize strategy, and maximize impact.
• Provide strategic oversight for AFP’s community platform and learning management systems, ensuring a seamless, engaging, and high-value experience.
• Inspire, coach, and develop a high-performing team while fostering innovation, accountability, collaboration, and operational excellence.
• Align membership initiatives with AFP’s organizational priorities, market needs, and global opportunities.
• Represent AFP professionally with internal and external stakeholders and contribute to other strategic and operational priorities as needed.

Benefits

• Competitive base salary + a generous commission plan.
• Great career growth.
• Superb benefits plan, including a generous vacation/sick/holiday leave policy, medical, dental and vision health insurance, 401K plan with employer match and flexible schedules.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed