Director, Membership Growth & Fan Innovation

San Jose Earthquakes • San Jose, CA

20h

About The Position

The San Jose Earthquakes are seeking a highly creative and results-driven leader to own and accelerate the growth of our season ticket business. The Director, Membership Growth & Fan Innovation is singularly focused on one objective: to design, market, and deliver the most compelling season ticket product in Major League Soccer and drive the club to a full season ticket sellout. This is not a traditional sales role. This leader will operate as the general manager of the season ticket business—owning product development, positioning, campaigns, and member experience—while partnering closely with the ticket sales team to convert demand into revenue.

Requirements

• 7–12+ years of experience in growth marketing, product development, fan experience, or DTC business models
• Proven ability to drive revenue through product innovation and marketing execution
• Experience owning a business line, category, or major initiative
• Strong analytical and strategic thinking skills
• Ability to operate in a fast-paced, evolving environment with high accountability
• Excellent communication and cross-functional collaboration skills
• Experience in sports, entertainment, or live events is preferred but not required

Responsibilities

• Season Ticket Product Ownership: Own and continuously evolve the season ticket product, including pricing strategy, tiering, benefits, and packaging. Develop offerings across fan segments (premium, families, young professionals, supporters). Introduce innovative membership models such as flexible plans, loyalty tiers, and waitlists. Partner with executive leadership on product direction and decision-making.
• Campaigns & Demand Generation: Develop and execute high-impact campaigns that create urgency and drive demand. Own messaging, positioning, and creative direction for all season ticket initiatives. Build key sales-driving moments including launches, deadlines, and events. Develop referral, community, and grassroots growth strategies.
• Season Ticket Holder Experience: Design a best-in-class end-to-end member journey from purchase through renewal. Create exclusive experiences that strengthen emotional connection and reduce churn. Partner with stadium operations, marketing, and partnerships to enhance value delivery.
• Lifecycle & Retention: Own the full lifecycle: acquisition, engagement, and renewal. Develop retention strategies that increase lifetime value and loyalty. Build programs that reward tenure, advocacy, and engagement.
• Cross-Functional Leadership: Partner closely with ticket sales to align demand generation and conversion. Collaborate with marketing, content, partnerships, and soccer operations. Align club storytelling and player narratives with ticket demand strategies.
• Data, Testing & Optimization: Establish a test-and-learn environment across pricing, offers, and messaging. Leverage CRM and fan data to segment and personalize outreach. Track performance metrics and adjust strategies in real time.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed