Director, Member Experience & Lifecycle Marketing

FoundersCard•Spring, TX

17d•Hybrid

About The Position

FoundersCard is seeking a Director, Member Experience & Lifecycle Marketing to manage the entire member journey from acquisition through renewal. This is a hands-on role focused on retention and lifecycle marketing, requiring a deep understanding of member feedback, proactive churn prevention, and the ability to translate insights into effective campaigns and cross-functional solutions that drive renewals. The position is based in the Spring/Houston office and requires 4 days a week in the Spring, Texas office.

Requirements

7+ years in retention, member/customer experience, or lifecycle marketing, ideally in a membership, subscription, or loyalty-driven business.
Hands-on email marketing expertise: proven experience building, deploying, and analyzing automated email/lifecycle workflows.
Experience building or operating a churn-risk or member health-scoring framework.
Proven track record preventing or positively impacting churn by implementing data-driven retention processes and strategies.
Fluency with AI tools for analysis, campaign drafting, and creative asset generation.
Genuine obsession with the member's experience and treating feedback as actionable data.

Nice To Haves

HubSpot experience is a strong plus.
Comfort working cross-functionally with Support, Partnerships, and Product.

Responsibilities

Own the strategy, build, and execution of lifecycle and email marketing programs, including nurture streams, triggered/behavioral campaigns, onboarding sequences, and customer lifecycle communications, aligned to engagement and pipeline goals.
Build and operate a retention early-warning system using behavioral signals to flag at-risk members.
Personalize retention interventions based on member behavior, location, and other available data.
Own the voice-of-member feedback loop (NPS/CSAT, support conversations) and advocate for this feedback in product, benefits, and partnership decisions.
Partner closely with Member Support to identify and address risk and friction signals.
Track benefit-level performance and friction, working with Partnerships to improve or retire underperforming benefits.
Personally build, configure, and analyze lifecycle email marketing workflows, including renewal sequences, at-risk saves, and re-engagement campaigns.
Utilize AI tools to enhance efficiency in analysis, campaign production, and creative development.