Director, Media and Paid Partnerships

Museum of Science • Boston, MA

1d • $112,000 - $145,000 • Hybrid

About The Position

The Director, Media and Paid Partnerships is responsible for shaping and overseeing the Museum’s paid media strategy and partnerships to strengthen visibility and engagement while growing attendance and revenue. This role brings a growth marketer’s mindset to the Museum’s marketing efforts: relentless testing, rapid iteration and a bias towards what moves the numbers. Ensures that the Museum’s marketing efforts are data-driven, optimized, and reaching the right audiences through the most effective channels.
This position combines strategic decision-making with hands-on campaign execution: negotiating media value, managing budgets, and collaborating with other divisions to deliver measurable, scalable results in ticket sales, membership and program revenue.

Requirements

• A growth marketer mindset: comfortable running fast test-and-learn cycles and shifting strategy based on data rather than instinct or precedent.
• A track record of driving measurable revenue or attendance/conversion growth through paid media.
• Deep expertise in paid social and digital media planning, buying, and optimization.
• Proven ability to use analytics, testing, and attribution models to drive budget and channel decisions.
• Strong negotiation and partnership management skills.
• Experience integrating media strategy with broader revenue and business objectives.
• Excellent collaboration and communication skills across divisions and external stakeholders.

Responsibilities

• Develop and run an integrated paid media strategy across digital channels (including search, paid social, CTV, audio) with select local media partnerships and OOH.
• Manage paid social campaigns end to end across platforms, from targeting and creative testing to budget pacing and optimization.
• Partner with other divisions to align media investments with institutional goals and campaign data.
• Negotiate and manage media partnerships to ensure cost-effective placements tied to measurable business outcomes.
• Run continuous testing programs (creative, audience, channel mix) with clearly defined measurement and attribution to prove what’s driving conversion and revenue.
• Integrate paid, owned, and earned channels for cohesive storytelling and conversion impact.
• Champion innovation and experimentation in media strategy, and use performance data to reallocate budget quickly toward what works.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed