Director Measurement & Analytics, Lowe's Media Network

Lowe's Home Centers•Mooresville, NC

3d•Remote

About The Position

The Director of Measurement & Analytics for Lowe’s Media Network (LMN) leads client insights and campaign measurement, delivering a high-touch, differentiated insights experience for advertisers. This role ensures analytical strategies align with client objectives, prioritizes the highest-impact opportunities, and translates complex performance data into clear insights and recommendations. As a strategic leader and trusted client advisor, the Director champions LMN’s evolving Client Insights service model, sets a high bar for client-facing work, and leads a multinational team across the U.S. and India. This role will lead a global team in the US and India to deliver against the objectives listed above.

Requirements

Bachelor’s degree Business, Finance, Statistics, Econometrics or related field or equivalent years of experience in lieu of education requirement, if applicable
10 years of experience in marketing analytics, media measurement, customer analytics, retail media, or a related analytical field.
5 years of experience leading teams, including managing people leaders, while influencing cross-functional stakeholders and delivering measurable business outcomes.
5 years applying strong analytical, critical thinking, and communication skills to synthesize complex data and present clear insights and recommendations to senior stakeholders.
4 years collaborating across multiple cross-functional teams, such as Sales, Marketing, Product, and Data, to drive data-informed decisions and advance business objectives.
4 years applying marketing measurement and advanced analytical techniques such as incrementality testing, test-and-learn frameworks, Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), regression, clustering, or propensity modeling.
3 years working with analytics tools and large-scale first-party data environments, such as SQL, SPSS, Python, R, or similar, to analyze customer and marketing performance data.

Nice To Haves

Master’s degree Business, Finance, Statistics, Econometrics or related field
Experience working in a retail environment, preferably in omni-channel retail.
Experience managing global team

Responsibilities

Own end-to-end delivery of media measurement and analytics for Lowe’s Media Network, ensuring insights are accurate, scalable, and actionable.
Set and uphold a high bar for client-facing analytical work, ensuring insights are analytically sound, strategically relevant, concise, visually compelling, and accompanied by a clear point of view and recommended action.
Lead and develop a team responsible for media performance insights, reporting, customer intelligence, and strategic business reviews.
Serve as a strategic partner to the Senior Director, Measurement Strategy & Analytics, helping define the long-term measurement vision based on advertiser needs while leading execution and adoption.
Champion the evolution of LMN's Client Insights service model, creating a differentiated, white-glove experience for priority advertisers that is proactive, consultative, customized to client needs, and focused on measurable business impact.
Serve as a senior, credible analytics voice with LMN advertisers, leading high-stakes client conversations and delivering executive-ready performance narratives, forward-looking insights, and clear recommendations that influence advertiser strategy, investment decisions, and long-term partnerships.
Collaborate closely with the Media Planning & Optimization team, along with the Measurement Foundations & Evolution team, to drive continuous improvement in methodology, data-driven decision making, and the measurement roadmap.
Lead change management to drive adoption of new measurement approaches across sales, client, and analytics teams; establish rigorous prioritization across client insights and analytical requests, balancing client value, business impact, level of investment, scalability, and team capacity to ensure resources are focused on the highest-value questions and opportunities.
Ensure measurement strategies and analytical approaches begin with a clear understanding of advertiser objectives, business questions, and decision needs, translating them into focused learning agendas and analytical plans.
Build strong partnerships with Client Services leadership to embed Client Insights early and consistently throughout the advertiser lifecycle, from planning and learning-agenda development through campaign optimization, business reviews, renewal, and growth conversations.
Proactively identify emerging business and analytics needs, improving reporting, measurement approaches, and insight capabilities.
Lead a high-performing multinational analytics organization, building strength in advanced analytics, consultative storytelling, prioritization of insights projects, and strategic advisory.