Director, Measurement & Advanced Analytics

POPPIN JAY INC DBA BLUE CHIP•Northbrook, IL

1d•$140,000 - $160,000•Hybrid

About The Position

The Director, Measurement & Advanced Analytics (DMAA) is responsible for leading all measurement, analytics, and ad operations within the agency. The Measurement department is responsible for the analysis and reporting of integrated media campaigns and sales results. This includes insight development as well as mid and post-campaign reporting, analyses, optimizations, and strategy recommendations across the full spectrum of digital media (desktop/mobile banners, social, video, email, SEM, content marketing, website analytics, etc.). The strategic function of the DMAA role is to oversee the strategic vision, growth, and evolution of the department and the agency’s measurement capabilities. The DMAA will develop and evangelize our holistic measurement methodology to drive client growth and solidify Blue Chip as a leading data-centric agency. The DMAA should be an innovative thinker. The DMAA should be able to apply technological and analytical methodologies to harvest insightful data improving the validity and effectiveness of our clients' digital marketing campaigns. This should extend through to performance analysis beyond the click when available. The emphasis of this position is on applying strategic thinking to both campaign planning and management. The DMAA works closely and collaboratively with all departments, especially the Integrated Media team, the Digital Experience team, and Client Leadership as these groups all must work seamlessly and effectively together to successfully deliver against client objectives and prove the performance of our marketing efforts.

Requirements

Degree in Math, Statistics, Economics, Business, Marketing, or other quantitative discipline
10+ years of relevant marketing/measurement/management experience required
Thorough working knowledge of digital disciplines including, but not limited to websites, mobile sites/apps, social media, SEO, SEM, banner advertising, digital coupons, digital video, content marketing, etc.
Experience with digital analytics & attribution tools (ex. Google Analytics, Tableau, Datorama)
Experience with 3rd party hosting/tracking tools for Display and Video campaigns (ex. Flashtalking, DV360, Pointroll, Integral Ad Sciences)
Collaborative professional who appreciates working in a team atmosphere

Nice To Haves

Strong knowledge of offline media is preferred
Shopper marketing experience is preferred

Responsibilities

Drives the agency’s approach to measurement, analytics, and digital ad operations
Oversees all in-house measurement subject matter experts (analysts and ad ops) and works with third parties and contractors as needed
Responsible for growing and evolving the Measurement team, services, capabilities, and processes to ensure Blue Chip has a competitive edge and opportunities for growth
Demonstrates leadership in all areas of media, measurement, analytics, and ad operations
Looks for ways to streamline reporting and create more efficiencies in workflow, bringing more advanced reporting capabilities into the mix
Prior to any campaigns/websites launching, the DMAA is responsible for the oversight and management of setting KPI goals, creating/implementing the plan for how to get those measurements and overseeing the optimization for improving the results of the campaign (across all campaigns)
Oversees and drives collaboration between Measurement, Integrated Media, SPARQ and Client Leadership teams to define, extract, and synthesize available data and share results and insight with clients
Manages, across all clients, the performance of online campaign reporting and conversion analyses, interprets results and develops recommendations for clients and internal team members
Packages and presents analytical findings and communicates (both written and verbal) complex concepts to internal teams as well as client teams (oversees the team that does the same)
Oversees the quality control of deliverables from all analysts across the team
Develops analytics implementation and tracking processes for digital campaigns; continues to improve processes and strives for best-in-class tools, process, and results
Actively participates in long range and short-range strategic planning for our existing clients as needed (providing historical campaign data to make recommendations)
Works closely with all media planners/strategists to ensure plan recommendations and KPIs leverage learnings from historical campaigns
Assumes substantial role on core client teams to identify issues, develops new business opportunities with existing clients, and assists in development of new client relationships as they relate to measurement, ROI, and sales analysis
Ensures that the team uses best in class tools and methodologies for the analysis of campaigns, KPI and measurement approaches, and overall operational processes for successful measurement
Owns and manages the evolution and maintenance of ImpactOS, all contracts associated with it, the profitability analysis, pricing models, renewals, licenses, client accounts, etc.
Examines new tools and makes business cases for future investments in tools
Assumes ownership of client relationships and issues related to measurement
Grows the agency’s capabilities as it relates to 1st party data, collection and use for our clients, and how we will combat the changing media landscape with the elimination of cookies
Supports the agency’s marketing efforts by way of content development, thought leadership, speaking opportunities, relating to measurement
Has financial accountability for the department including pricing and scoping, staffing, investment, and additional service offerings
Has responsibility for departmental operations and processes as it relates to planning, executing, and measuring media across all channels and platforms
Manages resources for pitches and current clients based on bandwidth & skillset and participates as the voice of measurement when necessary
Partners with Strategic Planning and Research (SPARQ) team to plan, develop, measure, and communicate brand awareness and attitudinal research for our clients
Promotes positive working relationships within the department, the company, and the vendor community
Provides leadership, ongoing feedback, effective motivation, and training for the agency and the Measurement team
Mentors and grows staff to become both client and measurement experts (this extends to training the greater organization as it relates to measurement and internal processes)
Champions change, process, and communication
Demonstrates a working leader approach as needed, and supports business development efforts as needed
Promotes positive working relationships within the department, the agency, and the vendor community
Develops and evolves Blue Chip’s measurement story and messaging shared with clients and prospects