Director, MarTech Data & Platforms - P&C

USAA•San Antonio, NC

1d•Remote

About The Position

The Director, MarTech Data & Platforms will build and advance the data and technology foundation for end-to-end owned-channel marketing journeys in P&C Insurance. This hands-on leader will work with data and platform specialists to execute within Snowflake data domains, hydrate the customer data platform (CDP), and deliver advanced journeys through Salesforce Marketing Cloud. The role will help develop an augmented AI future using semantic ontologies to support agents and human-in-the-loop workflows. The position partners with the Audience team to translate audience needs into governed views, entity relationship diagrams connecting member and product domains, and aligned schemas in Salesforce Data 360. It requires strong Salesforce Marketing Cloud platform expertise, including Journey Builder, Email Studio, Automation Studio, Intelligence Reports, Data Extensions, SQL, and AMPscript. The role is remote-eligible in the continental United States, with occasional business travel; employees living within 60 miles of a USAA office are expected to work onsite four days per week. Relocation assistance is not available.

Requirements

Bachelor’s degree in Business, Marketing, or a related field, or equivalent experience.
8–10 years of experience with Snowflake or related data platforms, database marketing, and Salesforce Data 360 or similar CDPs; data expertise is required.
8–10 years of experience with Salesforce Marketing Cloud, CRM, email, digital, SMS, outbound calls, direct mail, or related one-to-one marketing disciplines.
Strong proficiency with SQL, Python, JSON, APIs, and related technologies to build and optimize target audiences, segmentation, and data extensions.
Experience using AMPscript, HTML/CSS, Journey Builder, Automation Studio, Email Studio, and other Salesforce Marketing Cloud capabilities to create personalized, dynamic marketing experiences.
Strong understanding of journey orchestration, audience segmentation, personalization, testing, and cross-channel marketing best practices.
Ability to translate strategic objectives into actionable marketing plans and technical requirements while balancing strategic thinking with hands-on execution.
Excellent communication and relationship-building skills, including the ability to influence and collaborate with business and technical stakeholders.
Ability to independently manage multiple priorities and projects in a fast-paced environment, exercise sound judgment, and consistently meet delivery commitments.

Nice To Haves

5+ years of journey orchestration experience in Financial Services, Insurance, or another regulated industry.
Experience with Salesforce Marketing Cloud, CDPs, enterprise marketing automation platforms, or similar MarTech ecosystems.
Salesforce Marketing Cloud certifications.
Proficiency with SQL, Python, JSON, and APIs, including the ability to troubleshoot and optimize technical solutions.
Experience with AI, including agentic capabilities such as AgentForce and CoCo, and the data context needed to power agents.
Experience managing complex audience strategies and defining audience requirements aligned with customer needs and business objectives.
Experience leveraging data to optimize campaigns, including familiarity with Next Best Action and predictive models for lead prioritization and scoring.
Ability to influence stakeholders through data-driven recommendations and cross-functional partnerships.
US military experience gained through military service or as a military spouse/domestic partner.

Responsibilities

Deliver zero-copy, zero-share data from Snowflake to Salesforce CDP for downstream channels including email, outbound calls, two-way SMS, direct mail, onsite placements, and call-center representative offers.
Execute data delivery with attention to freshness, audience accuracy, send readiness, governance, and business context.
Partner with IT to align architectural standards for CDP hydration, including schema mapping, identity resolution, batch versus real-time processing, and full historical loads versus incremental deltas.
Ensure pipeline reliability and stability through monitoring, alerting, and reconciliation.
Own the technical aspects of journeys, triggers, and decisioning in partnership with audience and channel teams.
Manage a small team of data engineers and technical platform leads, including hiring, coaching, and setting a high bar for execution.
Maintain technical knowledge to challenge designs and unblock the team, while continuing to learn.
Enable consent, preference, suppression, and privacy requirements.
Partner with the enterprise MarTech team to enable integrations supporting real-time personalization, creative and workflow, and NLP-based SMS, including Pega, AEM, Workfront, and Drips.