Director, MarTech Content & Workflow Design

USAA•San Antonio, TX

1d•$143,320 - $273,930•Hybrid

About The Position

As a dedicated Director, MarTech Content & Workflow Design, you will lead the Association-wide transformation of content management and workflow capabilities while serving as a hands-on practitioner, combining strategic vision with deep platform expertise. Owns and continuously enhances tools such as Adobe Experience Manager, Aprimo, Workfront, and DAM, ensuring seamless integration across the MarTech ecosystem. Builds and scales a high-performing team of practitioners and configuration specialists, fostering strong technical capabilities, workflow innovation, and operational excellence. Drives adoption, alignment, and measurable impact through cross-functional partnerships, while mentoring talent and establishing a culture of continuous improvement. Ensures a future-ready content infrastructure that evolves with industry trends and elevates customer experience. This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site four days per week.

Requirements

Bachelor's degree; OR 4 years of relevant education and/or experience.
8 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing; OR an Advanced degree and 6 years of Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing.
3 years of direct team lead or leading matrixed or cross-functional teams.
Demonstrated ability to think strategically, communicate effectively, and leverage and influence leadership and cross-functional teams to develop and execute product strategy.
Solid business acumen combined with strong technical and customer experience foundations.
Knowledge of Technology/Digital products and/or emerging technology platforms, applications, data analysis and research techniques, and standards.
Demonstrated ability to work in an Agile, Lean Product Development and Lean Portfolio Management environment.
Knowledge of digital and technology strategy and delivery as it relates to Experience Design concepts and Human Centered Design concepts, roadmap development, journey mapping, competitive analysis and research, and situation analysis methods.
Ability to excel in a dynamic environment with shifting priorities and a high degree of independence.
Demonstrated people management skills.

Nice To Haves

Platform Practitioner Experience: Hands-on experience implementing and optimizing MarTech ecosystems (e.g., Adobe, Salesforce, Aprimo)
Integration Across MarTech Ecosystem: Strong ability to connect workflow and content capabilities with campaign tools, CRM, and decisioning platforms for seamless marketing execution.
AI Application: Experience with future-ready content infrastructure that evolves with industry trends and elevates member customer experience, with a preferred focus on applying AI capabilities, including generative AI and agent-based solutions, to optimize workflows and accelerate innovation.
Governance & Compliance Leadership: Experience establishing governance frameworks for content workflows, ensuring compliance with brand standards and regulatory requirements.
Innovation in Workflow Automation: Demonstrated ability to leverage automation and emerging technologies (AI-driven workflow optimization, predictive resource planning) to enhance speed-to-market.
Executive Stakeholder Engagement: Proven success in influencing senior leadership and building enterprise-wide partnerships to align workflow initiatives with strategic business goals.
Agile Delivery Expertise: Experience leading agile teams and managing complex backlogs for multi-platform implementations, ensuring timely delivery and business alignment.
Change Management & Adoption: Strong background in driving organizational change and training programs to ensure successful adoption of workflow and content management tools.
Integration Across MarTech Ecosystem: Strong ability to connect workflow and content capabilities with campaign tools, CRM, and decisioning platforms for seamless marketing execution.
US military experience through military service or a military spouse/domestic partner

Responsibilities

Attracts, selects, and develops a Digital or Technology Product Management team in the attainment of product and experience goals and objectives.
Manages day to day activities of the Digital or Technology product management team or and actively manages resources to ensure optimal efficiency and effective delivery.
Responsible for end-to-end technology and digital product management activities for a product portfolio, or product line or group, or a major market segment or ''vertical'' market.
Sets new Digital or Technology product strategies and leads team to define product strategy for a product portfolio, product line or group and oversees the development, analysis, and alignment of product strategy and roadmaps.
Applies product management expertise in state-of-the-art digital and technology domains.
Improves the business outcomes of the team by injecting strategic and innovative thinking in digital and technology product and service solutions.
Guides teams in implementing data-driven methodologies across multiple channels, including emerging technology and mobility, to optimize end user experiences to drive KPI/KRIs.
Guides team in developing best-in-class practices, tools, and processes to collect data, member feedback, derive insights, and inform product decisions.
Leads team to effectively manage ambiguity, and influence others to drive clarity, solutions, and execution plan among team and stakeholders.
Collaborates with and influences senior leaders, Digital or Technology product managers, developers, vendors, designers and other stakeholders to ensure successful product strategies and product/ feature launches.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.