Director, Marketing

Mission Critical Group

5d•Onsite

About The Position

The Director, Marketing is a central operations role serving all MCG Centers of Excellence, accountable for building the enterprise strategic marketing function and translating MCG’s engineered products and lifecycle services into positioning, go-to-market programs, and sales enablement that win work. This is a build role and a player-coach role. The person in this seat personally produces the early work, competitive analysis, positioning architecture, launch plans, and customer-facing materials, while standing up the processes, tools, and team that scale it across the enterprise. Success requires strategic judgment and a willingness to execute directly while the infrastructure is still being built.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
10+ years of progressive B2B marketing experience, including strategic marketing, product marketing, and go-to-market leadership.
Demonstrated experience building or substantially rebuilding a marketing function, program, or discipline rather than inheriting a mature one.
Experience marketing engineered, technical, or capital equipment products through long, multi-stakeholder sales cycles.
Experience supporting multiple business units, divisions, or product lines from a central or shared-services position.
Strong digital marketing capability across SEO, SEM, website, email, and campaign analytics, with proficiency in marketing automation, CRM, and analytics platforms.
Demonstrated ability to build sales enablement materials and partner effectively with commercial and technical teams.
People leadership experience, including hiring, developing, and directing marketing staff and agency partners.
Proven cross-functional collaboration and the ability to influence without direct authority across business units and senior leadership.
Willingness to remain hands-on; this role produces work directly as well as directing it.
Experience in manufacturing preferred. Electrical infrastructure, power generation, energy, data centers, or related industries required.

Responsibilities

Build and own the strategic marketing plan supporting commercial growth across all six Centers of Excellence, translating enterprise and business unit priorities into a prioritized roadmap and campaign calendar.
Develop positioning, messaging architecture, value propositions, and competitive differentiation for MCG’s integrated power solutions and lifecycle services and hold the organization to consistent use of it.
Lead go-to-market strategy and execution for new products, services, and solutions, from launch planning through sales readiness, launch execution, and post-launch performance review.
Partner with Product Management, Engineering, and operations leadership to convert technical capability into customer value in language that owners, engineering firms, contractors, and specifiers understand.
Plan and execute integrated campaigns across digital, email, paid media, social, trade events, and industry publications; establish KPIs, measure performance, and reallocate effort and spend based on results.
Own SEO, SEM, and website strategy and optimization, and build the campaign analytics and reporting foundation the enterprise currently lacks.
Monitor customer requirements, competitor activity, and market dynamics across data center, utility, healthcare, industrial, and commercial segments, and convert findings into recommendations leadership can act on.
Partner with Sales to develop presentations, case studies, solution briefs, spec sheets, and proposal content; support strategic pursuits, customer meetings, trade shows, and product launches.
Direct video, photography, and visual content production, including storyboard development, managing internal resources and agency partners to a consistent brand standard.
Support MCG’s growth agenda, including positioning, brand integration, and capability messaging associated with acquisitions and newly added service lines.
Establish how the Centers of Excellence request, prioritize, and receive marketing support, and report performance through a consistent enterprise reporting cadence.
Build and lead the strategic marketing team. Define roles, hire ahead of demand, develop capability, and manage day-to-day priorities and deliverables.
Manage assigned budgets, agency relationships, and marketing vendors, holding partners accountable to scope, timeline, and measurable return.
Personally execute priority deliverables during the build phase rather than routing all work to a team or agency.