Director, Marketing - Plastic Surgery / Natrelle
About The Position
The Marketing Lead for Natrelle and Keller Funnel shapes and executes brand strategy to drive growth, awareness, and market leadership in the plastic surgery segment. The role leads brand planning, commercial strategy, and integrated marketing programs for healthcare professionals and patients, serving as the primary steward of brand positioning in the plastic surgery space. It works cross-functionally with sales, clinical, regulatory, and external agency partners. The position develops strategic brand plans, uses market analysis and customer insights to guide initiatives, and leads campaigns communicating product benefits, clinical outcomes, and brand value. It oversees educational and promotional content, digital assets, events, and key opinion leader engagement; supports product launches, industry meetings, and advisory boards; manages budgets, agencies, and vendors; and monitors brand performance and competitive developments. The role also trains sales teams, influences senior leadership, and manages expenses against the operating budget. The role requires travel 50% of the time. The annual salary range is USD 160,500 to USD 305,000. Eligible employees receive a benefits package that includes paid time off, medical, dental, and vision insurance, and a 401(k). The position is eligible to participate in long-term incentive programs.
Requirements
- Bachelor’s degree in marketing, business, or a related field.
- 10+ years of commercial experience, including marketing and sales.
- 7+ years of experience in healthcare, medical device, or pharmaceutical marketing, with proven brand leadership experience.
- 4+ years of experience supervising and managing employees.
- Demonstrated success leading cross-functional teams and launching new products.
- Analytical and strategic thinking, with strong communication and project management skills.
- Experience with regulatory guidelines, including FDA and EU MDR, and medical device marketing compliance.
Nice To Haves
- MBA preferred.
- Deep understanding of the aesthetics/plastic surgery market and its stakeholders is a plus.
Responsibilities
- Develop and implement strategic brand plans to achieve business objectives in the plastic surgery segment.
- Conduct market analysis, identify trends, and use customer insights to inform marketing initiatives.
- Lead campaigns promoting product benefits, clinical outcomes, and brand value to surgeons, practices, and patients.
- Collaborate with R&D, medical affairs, and regulatory teams to ensure compliant messaging and effective product launches.
- Oversee creation of educational and promotional content, digital assets, events, and KOL engagement programs.
- Partner with finance and operations to deliver accurate demand plans.
- Develop and maintain relationships with plastic surgery societies and key customers (KOLs), and support major industry meetings.
- Manage the marketing budget, agency relationships, and vendor contracts, driving ROI across marketing activities.
- Support key meetings and advisory boards by developing brand strategy and content.
- Monitor brand performance and maintain competitive intelligence on emerging products, competitors, and market shifts.
- Serve as an internal brand champion, train sales teams, and influence senior leadership on brand priorities.
- Manage expenses to ensure costs are in line with the operating budget.
Benefits
- Paid time off, including vacation, holidays, and sick time.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligible to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
