Director, Marketing - Project Farma
About The Position
This is a full-time salaried position with Project Farma, a PerkinElmer company. The successful candidate may be remote however willing to travel domestically, to meet client project and internal requests. Project Farma’s purpose is to improve patient lives by accelerating the delivery of life-changing therapies. We accomplish this through the successful execution of high-quality life sciences projects across the full project lifecycle. Project Farma (PF) team members collaborate with cross-functional teams to build trusted client relationships, deliver an exceptional customer experience, and contribute to business growth by identifying opportunities and applying data-driven insights to support project planning, cost, schedule, and performance management. This role contributes to organizational success by supporting financial performance, operational efficiency, and continuous improvement, while also investing in people through mentorship, knowledge sharing, and professional development. All team members are expected to embody Project Farma’s values by being curious, personable, and unselfish, while maintaining a strong commitment to a Patient Focused and People First mindset. The Marketing Director is a senior leader responsible for setting direction, driving execution, and delivering results across a function, portfolio, or business segment. This role provides strategic leadership, oversees multiple teams or initiatives, and partners cross-functionally to align people, processes, and priorities with company objectives. The Marketing Director plays a pivotal role in driving the Company’s marketing objectives with strong emphasis on lead generation and collaboration with business development and inside sales teams. Success in this role will be rooted in the ability to communicate clearly with executive leadership, drive alignment with business development and inside sales teams, and execute coordinated targeted marketing strategies to achieve the Company’s strategic objectives and business growth goals. Additionally, they will develop and lead the internal Marketing team and will provide valuable decision support, and operational improvement opportunities.
Requirements
- 7-10 years of marketing leadership, preferably in the life science industry with demonstrated high level of independent performance.
- Bachelor’s degree in marketing, business, or equivalent experience
- Excellent analytical and strategic thinking skills with the ability to translate strategic vision and analysis into executable solutions.
- Willing and enthusiastic to travel to support key conferences, strategic planning sessions, and professional development events.
- Comfortable interacting with executive leaders and stakeholders within the organization and presenting to internal and external audiences.
- Coaching and mentor-like mindset with previous experience managing direct reports.
- Self-motivated, resourceful leader with excellent organizational skills, attention to detail, and ability to manage multiple streams of on-going work successfully.
- Strong problem solving, analytical reasoning, decision-making skills, ability to prioritize multiple projects and meet deadlines.
- Strong communication skills, both verbal and written, with acute attention to detail and quality.
- Proficiency with social media platforms and CRM tools like LinkedIn, HubSpot, and Salesforce.
- Visionary, positive, and energetic leader that fosters the Company’s unique, diverse, and winning culture.
Nice To Haves
- Experience with HubSpot and Salesforce integration, including UTM governance, campaign attribution, and marketing performance dashboards.
- Familiarity with thought leadership content programs, including white paper development, editorial placements, and PR/media coordination.
- Experience managing external agency relationships, contract writers, and creative vendors.
- Exposure to the life sciences capital project, CRO, or CDMO space is a plus.
Responsibilities
- Develops customer-centric communication strategies and collaborates with cross-functional teams for tactical planning across digital channels (social media, CRM, websites, email) to enhance client engagement and drive sales.
- Gains insights from business development, HR, and executive stakeholders to design marketing strategies, brand campaigns, and partnerships, aligning with corporate objectives and boosting brand recognition and customer acquisition.
- Executes metric-driven sales-enablement activities, including personalized account-based marketing (ABM) and inbound marketing strategies.
- Curates blog articles, social media campaigns, eBooks, and SEO/SEM tactics to support the Company’s value proposition and enable business growth.
- Manages relationships with editorial partners, PR/media contacts, and contract writers to support thought leadership amplification and earned media coverage.
- Collaborates with key SMEs to develop and showcase marketing collateral including scientific publications, white papers, case studies, and more.
- Provides regular quarterly metrics management and reporting on performance, accompanied by actionable recommendations for optimizing marketing activities and improving outcomes.
- Conducts market research exercises to identify new product/service opportunities, developing strategic plans to capitalize on them and ensure continued organizational growth.
- Drives collaboration among executive leadership, inside sales/business development, for coordinated outreach efforts and effective follow-up.
- Collaborates with human resources to organize and execute corporate events in alignment with themes and organizational priorities to optimize employee engagement.
- Manages the annual marketing budget, prioritizing activities that drive substantial growth and maximize return on investment (ROI) for the organization.
- Oversees conference and industry event marketing, including pre-event planning, on-site execution, lead capture, and post-event follow-up in coordination with Client Engagement and business development teams.
- Mentors direct reports by driving high personal and professional performance and a strong team culture.
- Develops ideal customer profiles (ICPs) and customer journeys to ensure that marketing approaches are appropriate and increase success rates.
Benefits
- Full-time salaried position
- Opportunity to improve patient lives by accelerating the delivery of life-changing therapies
- Collaborate with cross-functional teams
- Build trusted client relationships
- Deliver an exceptional customer experience
- Contribute to business growth
- Support financial performance, operational efficiency, and continuous improvement
- Invest in people through mentorship, knowledge sharing, and professional development
- Embody Project Farma’s values: curious, personable, unselfish
- Maintain a strong commitment to a Patient Focused and People First mindset
- Strategic leadership opportunities
- Oversee multiple teams or initiatives
- Partner cross-functionally
- Align people, processes, and priorities with company objectives
- Drive lead generation
- Collaborate with business development and inside sales teams
- Communicate clearly with executive leadership
- Execute coordinated targeted marketing strategies
- Achieve strategic objectives and business growth goals
- Develop and lead the internal Marketing team
- Provide valuable decision support
- Identify operational improvement opportunities
- Enhance client engagement
- Boost brand recognition and customer acquisition
- Support thought leadership amplification and earned media coverage
- Ensure continued organizational growth
- Coordinate outreach efforts and effective follow-up
- Optimize employee engagement
- Maximize return on investment (ROI)
- Drive high personal and professional performance
- Foster a strong team culture
- Ensure marketing approaches are appropriate and increase success rates
- Opportunity to advance science
- Innovate for a healthier world
- Global service network and distribution centers
- Broad portfolio of analytical solutions
- OneSource services
- Equal opportunity employer
- Culturally diverse workforce
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What This Job Offers
Job Type
Full-time
Career Level
Director
