Director, Marketing

Volaris Group•Oakville, ON

9d•CA$150,000•Hybrid

About The Position

We are seeking a strategic, entrepreneurial Director of Marketing to build and lead the marketing function for the VE&CI portfolio. Reporting directly to the Portfolio Leader, you will be the senior marketing voice for VE&CI, shaping how the portfolio presents itself to founders, portfolio companies, and the broader ecosystem. You will drive M&A marketing, lead internal communications, and ensure a cohesive identity across a set of mission-driven businesses. This role has no direct reports at the outset, with the expectation to build a team as the portfolio grows. This is a role for someone who thrives in a high-growth environment and is energized by building something from the ground up. About Volaris’ Education & Cultural Industries Portfolio (VE&CI) VE&CI is a focused portfolio within a global buy-and-hold software acquirer, targeting mission-driven companies across the Education and Cultural Industries verticals. Our portfolio companies serve institutions whose work genuinely matters to the education and cultural vitality to the communities where they operate — and our role is to help them sustain, grow, and thrive. With a global geographic presence and a disciplined acquisition strategy, this is an exciting inflection point to join the team.

Requirements

12–15 years of progressive marketing experience, ideally in M&A, private equity, B2B software, or professional services.
Genuine understanding of the importance of Education and/or Cultural Industries; a strong understanding of mission-driven organizations is highly valued.
Proven success developing brand and marketing strategies in support of M&A deal origination and founder engagement.
Exceptional storytelling and communication skills; able to translate complex business contexts into compelling narratives.
Experience building and scaling digital marketing infrastructure: web, SEO/SEM, analytics, and CRM platforms.
Comfortable as a standalone contributor with a builder’s mindset; able to set direction and deliver without a team beneath you (yet).
Collaborative, with the ability to work closely with investment professionals and senior stakeholders across global geographies.
Bachelor’s degree in marketing, communications, or related field.

Nice To Haves

Master’s or MBA is an asset.
Experience in decentralized or matrixed organizations is an asset.

Responsibilities

Lead the development and execution of a marketing strategy aligned with VE&CI’s acquisition goals across Education and Cultural Industries globally.
Position VE&CI as a founder-friendly, trusted acquirer that understands the mission-driven nature of the businesses it pursues.
Own and evolve brand messaging to ensure clarity, consistency, and alignment with portfolio goals across all channels.
Partner with the M&A deal team to develop high-quality materials for founder outreach, presentations, and acquisition communications.
Align marketing initiatives with deal origination strategies and pipeline priorities.
Create targeted ABM campaigns to support active deal pipelines within target verticals.
Support acquisition announcement communications, managing the narrative transition for incoming companies and their stakeholders.
Own the VE&CI portfolio narrative, ensuring coherence and alignment across companies, geographies, and audiences.
Develop storytelling frameworks that honour the mission-driven character of portfolio companies while articulating the value of the broader platform.
Design and deliver internal communications programs that keep portfolio companies informed, aligned, and engaged with VE&CI’s strategy.
Serve as a communications partner to the Portfolio Leader on announcements, transitions, and strategic milestones.
Develop and execute communication plans to support acquisition announcements and broader portfolio news.
Coordinate with key stakeholders, employees, press, and partners, to control the narrative at critical moments.
Liaise with relevant industry media, coordinating press releases, interviews, and briefings across target verticals globally.
Lead VE&CI’s digital presence, including website, social media, SEO/SEM, and content platforms.
Produce compelling content, including but not limited to founder case studies, acquisition announcements, thought leadership, and newsletters, that builds visibility in target verticals.
Manage VE&CI’s presence at industry events, and plan high-value founder-facing gatherings (roundtables, dinners), including end-to-end logistics, budgeting, and post-event evaluation.
Own the marketing budget and ensure ROI-driven allocation of resources.
Build and manage marketing systems, CRM integration, and analytics infrastructure.
Manage external vendors (design, web, copywriting) as needed and track KPIs across brand awareness, deal origination, and portfolio cohesion.
Support portfolio conferences and learning events through content development, promotion, communications, attendee engagement, and event execution.
Build and foster a community of marketing professionals across the portfolio.
Facilitate the sharing of best practices, tools, and successful initiatives.
Establish lightweight governance, standards, and scalable processes.
Support marketing capability development across business unit.
Identify and help develop high-potential marketing talent across the portfolio.