Director, Marketing

Sequen AI

About The Position

Sequen provides an integrated platform that pairs bleeding-edge frontier ranking models with the infrastructure to run them in production — at sub-10ms latency and enterprise scale. The world's largest retailers, marketplaces, and travel platforms use Sequen to rank, recommend, and personalize, with an autonomous research engine that compounds model performance into revenue and margin lift measured in hundreds of millions of dollars per customer. This role will own the marketing function end to end, including strategy, budget, P&L, team, and results. The Director of Marketing will build and execute the go-to-market narrative for a category-defining AI platform selling into the enterprise. Key responsibilities include driving demand generation and pipeline for high-ACV enterprise deals, leading positioning, messaging, and brand across all channels, and building the content engine with thought leadership, customer proof points, case studies, and executive-level collateral. The role also involves owning field and event marketing, developing ABM strategy in lockstep with sales, standing up marketing operations, attribution, and reporting infrastructure, and recruiting, leading, and scaling a high-performing marketing team. The Director will serve as a key member of the executive team, shaping company strategy beyond marketing.

Requirements

8+ years of B2B marketing experience, including 4+ years leading marketing at a high-growth enterprise software or AI company
Have built and scaled marketing functions from early stage through hypergrowth — ideally Series A through Series C
Understand enterprise sales motions with long cycles, multiple stakeholders, and high ACVs, and know how marketing accelerates them
Owned a marketing P&L and can speak fluently to budget allocation, CAC, pipeline contribution, and ROI
World-class storyteller who can translate deep technical capability into clear, compelling business value for C-suite buyers
Deep experience marketing technical products to technical executives and organizations — CTOs, CIOs, VPs of Engineering, and data science leaders — and know how to earn credibility with builders
Excel at account-based marketing and demand generation targeting Fortune 500 enterprises
Player-coach: equally comfortable setting strategy in the boardroom and writing the first draft of a landing page
Take full ownership of your work, navigate ambiguity effectively, and proactively overcome obstacles to deliver results
Thrive in fast-paced, rapidly evolving environments and have ideally built programs from 0 to 1
Have a Bachelor's degree in Marketing, Business, or comparable experience

Nice To Haves

Have marketed AI/ML, data infrastructure, or personalization technology
Have experience selling into retail, e-commerce, marketplaces, or travel verticals
Have sold or marketed technical products into technical buying committees — engineering, ML/AI, and platform organizations at large enterprises
Have led category creation or repositioning efforts at a venture-backed startup
Have experience supporting product-led narratives alongside enterprise sales-led motions

Responsibilities

Own the marketing function end to end: strategy, budget, P&L, team, and results
Build and execute the go-to-market narrative for a category-defining AI platform selling into the enterprise
Drive demand generation and pipeline for high-ACV enterprise deals
Lead positioning, messaging, and brand across all channels, partnering closely with the CEO and CRO
Build the content engine: thought leadership, customer proof points, case studies, and executive-level collateral
Own field and event marketing, including executive dinners, industry conferences, and account-based programs targeting F500 buyers
Develop ABM strategy in lockstep with sales, focused on a named-account universe of enterprise retailers, marketplaces, and travel companies
Stand up marketing operations, attribution, and reporting infrastructure from the ground up
Recruit, lead, and scale a high-performing marketing team as the company grows
Serve as a key member of the executive team, shaping company strategy beyond marketing