Director Marketing - MassMutual Center (MGM Springfield)

MGM Resorts International•Springfield, MO

7d•$71,600 - $95,400•Onsite

About The Position

The Director of Marketing of the MassMutual Center is responsible for developing, implementing, and monitoring the center's marketing, advertising, and public relations plans and budgets. This role also involves designing and implementing creative collateral to promote the Convention Center, Arena, Suites, and Sponsorship opportunities. A key aspect of this position is partnering with the MassMutual Center Convention Sales team and the Greater Springfield Convention & Visitors Bureau to support marketing, branding, and sales efforts, aiming to establish the MassMutual Center as a premier destination for event bookings. The Director will supervise the Marketing Manager and oversee the daily management of all marketing and public relations initiatives for the MassMutual Center.

Requirements

Bachelor’s degree in marketing, or related field Required
4+ Years of Prior Relevant Experience Marketing and/or Advertising environment Required
Effectively communicate in English, both oral and written forms. Required

Nice To Haves

Previous entertainment marketing experience.
Previous experience working in marketing analytics.
Hospitality experience.
Previous experience with media buying.
Previous experience with SEM/SEO, Social, Digital, Website Experience.

Responsibilities

Develop the strategy and vision of the annual advertising, sponsorship sales, and public relations plan and manage all the activities of the Marketing Department to reach budget goals and generate revenue for the facility, including Sponsorship & Group Sales initiatives.
Execute marketing plans including media buying, advertising material development, and promotions within specific budgetary constraints as laid out in contracts.
Manage brand presentation in all communication channels to maintain accurate information and presentation of the MassMutual Center and the events taking place within the building.
Manage all MassMutual Center social & digital media channels, SEM, SEO, website, and email database platforms and maintain all content on owned assets including the website, social media, marquee, and on-property digital screens.
Manage the overall sponsorship program which includes but is not limited to writing contracts, ensuring agreement details are upheld, creating brand-specific proposals for new opportunities, maintaining relationships with current sponsors, and developing new and strategic partnerships to increase revenue.
Responsible for public relations, promotions, and publicity for the venue and the events: concerts, sporting events, conventions and shows within the facility, while developing creative marketing campaigns that promote public/community awareness.