Director, Marketing

Visa•San Francisco, CA

2d•$178,300 - $285,600•Hybrid

About The Position

Visa is seeking a Director to lead the development and commercialization of Affluent-focused Marketing Services offerings. This is a key corporate priority aimed at increasing Visa’s revenue, share of spend and engagement with high-value consumer segments, with a primary focus on advancing Visa Infinite experiential value propositions through Marketing Services. This role will act as a central partner across Global Sponsorships, Product, and Marketing Services to translate Affluent Product strategy and Sponsorship & Experiential assets into clear, scalable client-ready solutions, sales plays and go-to-market materials. This includes identifying and developing new partnership opportunities that can be translated into differentiated Marketing Services offerings. This individual will also play a critical role in defining and operationalizing the Affluent Marketing Services model end-to-end, establishing clear ways of working, ownership, and cross-functional alignment across teams. The ideal candidate will bring strong critical thinking, combined with deep expertise in the affluent segment, commercialization, along with the ability to translate diverse sponsorship & partnership assets into compelling, differentiated value propositions for high-value audiences. Marketing Services (MS) is Visa’s global B2B marketing solutions practice, focused on driving incremental revenue and client engagement by commercializing Visa’s marketing expertise, developing scalable, client-facing offerings, and activating Visa’s sponsorships to deliver best-in-class solutions for our clients.

Requirements

10+ years of experience in marketing, commercialization, consulting, or related fields
Bachelor’s degree required
Experience in Marketing Services, Sponsorship & Partnership marketing, Experiential Marketing or client-facing commercialization roles
Strong understanding of affluent/high-value consumer segments and drivers of engagement
Excellent storytelling and presentation skills, with experience developing executive-level materials
Proven ability to develop and bring to market new offerings or sales strategies
Demonstrated ability to operate in ambiguous environments and build structure from scratch (e.g., defining operating models, ways of working, or new processes)
Strong critical thinking and problem-solving skills
Advanced proficiency in Microsoft PowerPoint and Excel
Strong working knowledge of basic data analysis and performance measurement to track and optimize business outcomes
Highly organized and able to manage multiple complex projects independently in a fast-paced, matrixed environment

Nice To Haves

12 or more years of experience with a Bachelor’s Degree or 10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 6+ years of experience

Responsibilities

Drive Affluent (Visa Infinite) go-to-market strategy and execution
Act as a connector and partner with the Affluent Product team and Global Sponsorship team to translate product strategy, sponsorship & experiential assets into Marketing Services sales plays
Develop and maintain clear, actionable GTM materials (pitch decks, narratives, case studies, pricing frameworks)
In partnership with Global Sponsorships, identify and package sponsorship assets across key properties (e.g., VCARB, ORBR, FWWC27, LA28, Music etc.) into scalable, Visa Infinite–relevant offerings and sales plays
Drive commercialization and partnership-led growth
Partner with Product teams to identify strategic partnership opportunities and new business that enhance Marketing Services offerings
Translate partnership opportunities into clear, sellable solutions by developing value propositions and GTM materials for Marketing Services teams
Incorporate market feedback and performance insights to continuously refine offerings and improve commercial outcomes
Define and operationalize Affluent ways of working
Establish the operating model for how Affluent Marketing Services integrates across sponsorships, product, and regional teams
Define clear roles, responsibilities, and engagement models to reduce duplication and improve speed to market
Drive execution against this model, ensuring consistent adoption across teams and workstreams
Develop storytelling and executive-ready materials
Build compelling narratives that clearly articulate the value of affluent-focused marketing solutions
Support senior leadership updates and key stakeholder engagements
Support performance tracking and optimization
Define and track key performance indicators for Affluent Marketing Services offerings
Leverage data to assess performance, identify opportunities, and inform ongoing optimization of offerings and GTM strategies
Compile case studies that help support commercialization of Affluent offerings