Director, Marketing

GWC Capital•Orem, UT

16h•Onsite

About The Position

The CCG Marketing Director leads the strategic marketing, planning, budgeting, and execution in coordination with the Sr. Director of Project Strategy and the General Managers of CCG’s master planned communities and other developments. This role involves visualizing and implementing the company vision and core values, developing and executing marketing strategies, brand creation and management, coordinating collateral, managing website content and leads, overseeing signage and materials, engaging with the community and stakeholders, developing relationships with partners, creating sales reports, and planning on-site marketing events. The position requires travel to master planned community areas and performing other duties as required.

Requirements

Self-starter and results oriented
Communicate effectively verbally and in written form to a variety of audiences
Experience in hospitality
Exceptional organizational skills
Ability to work well in a team environment
Demonstrated ability to prioritize multiple projects and tasks
Strong understanding of the entire development process
Strengths in marketing, data mining and analytics, budgeting, business planning and financial discipline
Proficient in Microsoft Office and function related software – Adobe, Bluebeam, etc.
Self-motivated proactively manage projects and prevent problems with minimal accountability controls
Tactful, professional demeanor with the ability to interact effectively with managers, associates, vendors and others.
Must be able to perform complex tasks and handle multiple priorities, and have the ability to perform exceptionally under dynamic conditions and challenging deadlines
Minimum 3 years work experience in related field

Nice To Haves

Bachelor’s degree (preferred)

Responsibilities

Visualize, fulfill, and implement the company vision and core values
Develop the marketing strategy, tactics and budget for CCG’s master planned communities in coordination with the DPS and the General Managers.
Execution of the marketing strategy within the marketing budget specifically in Desert Color, Solenté, Pinemær, Alcantíl and Springville Rising.
Brand creation and brand/reputation management
Revise marketing/branding strategy as needed and update marketing calendar
Coordinate and create collateral for builders, realtors, and consumers
Develop SWAG
Manage website direction; produce and update content; collect data, update inventory on website; collect website leads
Oversee signage and sales/marketing materials
Community and stakeholder engagement; curate email lists, send email newsletters; create and make presentations; create and manage content in the marketing coordination
Develop relationships with internal stakeholders, external partners and vendors
Create sales & market reports, analysis, statistics, and presentations as needed
Plan and execute on-site marketing events
Travel and time spent in master planned community areas
Additional items as coordinated with the DPS as deliverables
Perform other duties as required