Director, Marketing Hawaii Coffee Company
About The Position
Hawaii Coffee Company — home to beloved brands like Lion Coffee, Royal Kona Coffee, and Hawaiian Islands Tea is seeking a Marketing leader to champion the next phase of growth for our iconic Hawaiian brands. This position will develop and execute a strategy that unites traditional brand-building with modern performance marketing. This leader will partner closely with Ecommerce, Sales, Operations, Finance, and International leaders to build profitable growth. A key priority for this role is increasing brand relevancy and penetration with tourists visiting Hawaii while strengthening loyalty with our core consumer base. The position will also serve as a global brand architect, partnering with international teams — including Japan — to advance the positioning of Hawaii Coffee Company worldwide. This is a highly strategic and hands-on role that requires making the most of a modest marketing budget through creativity, resourcefulness, and strong cross-functional partnership.
Requirements
- An experienced leader and executive with appropriate industry experience preferred.
- A player/coach mentality — able to think strategically at the enterprise level while also rolling up sleeves to execute with excellence.
- Resourcefulness – ability to deliver strong results with limited resources through creative problem solving, collaboration, and efficient execution.
- An energetic, forward-thinking and creative individual with high ethical standards and an appropriate professional image.
- A strategic visionary with sound skills, analytical, good judgment and strong operational focus.
- An intelligent and articulate individual who can relate to people at all levels of the organization and who possesses excellent communication skills, both oral and written.
- A well organized and self-directed individual who is a team player.
- Ability to read, analyze and interpret the most complex documents.
- Ability to respond effectively to the most sensitive inquiries or complaints.
- Ability to manage the senior executive team and is responsible for their performance management, hiring and termination.
- Minimum of 10-15 years’ experience in the beverage or CPG industry with significant exposure to brand-building activities.
- Experience managing a team.
- Bachelor’s Degree required.
- Knowledge of Microsoft Office applications.
- Well-developed verbal and written English communication skills.
Nice To Haves
- Master’s Degree in Business Administration, Marketing, or related field preferred.
Responsibilities
- Develop programs and partnerships that build awareness, trial, and conversion among Hawaii tourists, turning visits into long-term brand relationships.
- Develop and deploy shopper marketing strategies and budgets across retail and ecommerce channels; optimize spend effectiveness to influence purchase and drive profitable growth.
- Modernize and reposition legacy brands while honoring their heritage; increase consumer awareness, loyalty, and advocacy.
- Support the Director of Ecommerce and accelerate digital commerce performance, optimizing consumer experience and driving repeat purchases.
- Build a robust innovation pipeline grounded in consumer research and trends.
- Collaborate with Sales, Operations, and Finance to align on strategies that maximize profitability.
- Develop and execute efficient marketing strategies that deliver maximum impact within a limited budget; prioritize initiatives with strong ROI and measurable results.
- Support international growth by defining and advancing brand positioning; serve as thought partner to the GM of Japan.
- Inspire, mentor, and grow a high-performing marketing organization.
- Performs other related duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
