Director, Marketing

HEMIC•Honolulu, HI

31d•$115,000 - $150,000•Onsite

About The Position

The Director of Marketing leads the strategic direction, development, and execution of all marketing, branding, and communication initiatives across the parent company and its three subsidiaries. This role ensures a cohesive brand presence while recognizing the unique identity and business goals of each entity. This is a strategic, hands-on role responsible for overseeing marketing campaigns, corporate communications, community engagement, and events. The Director manages outsourced PR efforts, leads a small team, and works closely with executive leadership to strengthen brand awareness, support business growth, and enhance stakeholder engagement across Hawaii.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or related field (Master’s preferred), or comparable experience
8–10+ years of progressive marketing experience, including leadership experience
Strong understanding of both traditional and digital marketing channels
Strong strategic thinking with ability to execute tactically
Excellent written and verbal communication skills
Ability to manage multiple priorities across different entities
Strong project management and organizational skills
Collaborative leadership style with a hands-on approach

Nice To Haves

Experience managing multi-brand or multi-entity marketing strategies preferred
Experience in insurance, financial services, or regulated industries is a plus
Understanding of Hawaii’s business environment and community landscape preferred

Responsibilities

Develop and execute a comprehensive marketing and communications strategy aligned with organizational goals across all entities
Partner with executive leadership to position the company as a trusted leader in the insurance industry and local community
Ensure consistent branding while appropriately differentiating each subsidiary
Analyze market trends, customer insights, and competitive landscape to inform strategy
Oversee brand standards and ensure consistency across all internal and external communications
Direct development of marketing materials including digital content, print collateral, presentations, and advertising
Manage corporate messaging, public relations, and media relations
Oversee website content, social media presence, and digital marketing efforts
Lead community relations and corporate social responsibility initiatives, including coordination with the company’s foundation
Oversee sponsorships, partnerships, and community events to enhance brand visibility and reputation
Ensure alignment of community efforts with company values and strategic priorities
Provide oversight and direction for corporate events, client functions, and internal employee engagement initiatives
Supervise planning and execution of events in collaboration with the Marketing Specialist
Support internal communications that promote culture, engagement, and alignment across the organization
Supervise and mentor the Marketing Specialist
Provide clear direction, prioritize workload, and support professional development
Assess future marketing staffing needs and recommend resources as appropriate
Develop and manage the marketing budget across all entities
Prioritize initiatives to maximize impact and efficiency within a lean team structure
Oversee vendor relationships, including agencies, printers, media partners
Partner with Underwriting, HR, Claims, Agency Relations and Executive leadership to support business initiatives
Provide marketing support for new products, services, and organizational initiatives
Ensure alignment and communication across all entities