Director, Marketing Technology & Consumer Digital Experience

Aramark • Philadelphia, PA

1d

About The Position

Aramark is currently seeking a visionary and execution-focused Director of Marketing Technology & Consumer Digital Experience to lead the strategy, modernization, and optimization of our marketing technology ecosystem for the US Sector. This leader will define the 24–36-month technology roadmap and drive the implementation of platforms that enable personalized, scalable, and profitable consumer experiences. As a shared services role, you’ll have the opportunity to work with leaders from across multiple lines of business.

Requirements

• 10+ years of experience in B2C digital or marketing technology leadership roles.
• Proven experience in retail, hospitality, or consumer-facing industries.
• Deep expertise with CRM, CDP, loyalty, and campaign automation platforms.
• Strong understanding of data architecture, integrations, and consumer identity resolution.
• Experience managing vendors, SLAs, and technology budgets.
• Strategic thinker with a bias for action and a passion for consumer‑centric innovation.
• Demonstrated ability to lead agile teams and adopt agile methodologies.
• Experience applying AI technologies to marketing personalization and optimization.

Responsibilities

• Lead the development and execution of a multi‑year Martech roadmap in partnership with Marketing and Technology teams.
• Serve as the primary owner of the Martech ecosystem, including Marketing Automation/ESP, Consumer Data Platform (CDP), Content Management System (CMS), Digital Asset Management (DAM), e-Commerce, personalization tools, and analytics.
• Lead digital platform development— web and mobile— to drive consumer revenue growth, acquisition, engagement, and retention.
• Evaluate and recommend emerging technologies (AI, conversational interfaces, mobile engagement tools, messaging platforms) to enhance personalization and operational efficiency.
• Oversee vendor selection, contract negotiations, and SLA performance.
• Manage the Martech budget and drive ROI through performance measurement, optimization, and continuous improvement.
• Foster strong cross‑functional relationships with Marketing, OpX, and Technology teams to ensure unified execution and alignment.
• Partner with Enterprise Risk Management and Enterprise Architecture to ensure secure, scalable, integrated, and compliant solutions.
• Stay current with industry trends through conferences, partner engagement, and market research.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed