Director, Consumer Marketing
About The Position
Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction. As Director, Consumer Marketing, you will lead the strategic development and execution of consumer marketing initiatives to expand our eCommerce business. You’ll build and manage a high-performing team, develop full-funnel marketing strategies, and drive innovation across digital channels. This role is pivotal in shaping the customer experience and driving measurable growth for Apex Learning Virtual School.
Requirements
- 10+ years of experience in eCommerce and digital marketing.
- Skilled in SEO, PPC, email marketing, and digital strategy.
- Bachelor’s degree in Marketing, Communication, or a related field.
- Data-driven and understand key performance metrics.
- Proficient in marketing automation and campaign execution.
- Experience managing agencies and optimizing paid media.
- Collaborative leader who builds strong cross-functional relationships.
- Committed to inclusion and ethical practices.
- Stay informed on industry trends and competitive dynamics.
- Mentor and develop high-performing teams.
- Communicate effectively and drive strategic alignment.
- Willing to take on evolving responsibilities based on business needs.
Responsibilities
- Lead and grow the Consumer Marketing team to execute eCommerce strategy and achieve revenue goals.
- Develop and implement comprehensive digital marketing strategies across SEO, PPC, email, and paid media.
- Design and execute full-funnel campaigns to drive customer acquisition and engagement.
- Use data insights to optimize site performance and inform strategic decisions.
- Manage marketing automation to nurture leads and encourage repeat purchases.
- Collaborate with agencies and internal teams to ensure cohesive and impactful marketing execution.
- Stay ahead of industry trends and foster a culture of innovation and excellence.
Benefits
- Medical insurance with various plan options
- Dental insurance with various plan options
- Vision insurance with various plan options
- 401(k) retirement plan with company matching
- Flexible Time Away Program
- 10 paid holidays
- 2 floating holidays
- 1 wellness day
- Winter office closure at the end of December
- Resources to promote wellness
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What This Job Offers
Job Type
Full-time
Career Level
Director
