Director, Marketing Strategy- CAR-T Immunology

Novartis • East Hanover, NJ

2d • $185,500 - $344,500 • Onsite

About The Position

Lead the marketing vision behind a next‑generation CAR‑T therapy poised to redefine treatment for autoimmune disease. As Director, Marketing Strategy, you will set and drive the end‑to‑end marketing strategy for a CAR‑T cell therapy within Novartis’ Immunology portfolio, translating breakthrough science into human‑centric campaigns, behavioral strategies, and connected experiences. Partnering closely with cross‑functional leaders, you will orchestrate strategy and execution for a product developed using T‑Charge™—Novartis’ next‑generation CAR‑T platform—bringing meaningful innovation to patients living with autoimmune disorders.

Requirements

• Bachelor's/undergraduate degree required; MBA in Marketing or a related field preferred
• Minimum of 8 years of experience in commercial Marketing required; multi-functional experience in pharmaceutical, healthcare or consumer packaged goods preferred
• Demonstrated experience in utilizing data, insights, analytics, and behaviors into optimizing marketing performance and outcomes.
• Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including General Management, Communications, Legal, Regulatory, Compliance and Global
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Strong track record of developing talent and building high performing teams
• Understanding of complex brands within a specialty distribution.
• Ability to navigate regulatory, compliance, and legal environments to launch new programs.

Nice To Haves

• Experience in all aspects of marketing across the early product lifecycle (pre-launch and launch)
• Familiarity with agile approaches to marketing strategy and execution

Responsibilities

• Lead the development and implementation of the strategic marketing for the brand
• Monitor the product performance, competitive environment and customer base to quickly identify plan changes
• Manage ROI assessments of tactical programs while collaborating with Sales leadership, ensure proper execution throughout the field force(s)
• Lead interactions with extended brand team members including other functional areas (Sales, Managed Markets, Medical, Clinical, Regulatory, Training, and Finance), building consensus/buy-in among these team members
• Present to senior management on strategy and action plans to address competitive threats and/or exogenous market events
• Collaborate with Global on critical brand issues related to development, aligning as appropriate to the global brand strategy.
• Provide leadership to the brand team and extended brand team members including coaching, advising, and developing team members
• Lead the preparation and launch of new indication(s), defining market size, opportunity, forecast, while aligning with Global's pre-marketing & marketing plans, participating in negotiations and execution of plan
• Oversee market research initiatives as part of brand plans while anticipating market reactions and changes
• Provides strategic leadership with cross-functional GPT members (i.e., DRA, Clinical, TRD, etc.) to ensure cohesion & brand integrity, pricing, safety messaging, pharmacovigilance, regulatory interactions, manufacturing, packaging, distribution and supply forecasting across indications within a disease area

Benefits

• health, life and disability benefits
• a 401(k) with company contribution and match
• a variety of other benefits
• a generous time off package including vacation, personal days, holidays and other leaves

What This Job Offers

• Job Type: Full-time
• Career Level: Director